| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Quality Web Copy is the Key to Success
Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written copy, customers are going to go elsewhere. Offering your potential clients and customers informative, well-written copy is one of the most important aspects of maintaining an effective website, one that brings you new customers and keeps the old ones satisfied. When you write your web copy, it is important to realize that people read differently on a computer screen than they do on paper. People tend to scan online, rather than read every word. Web users also tend to be busy, goal-oriented people, and they want information presented in a no-nonsense kind of style. Effective web copy makes every word count. Avoid making empty claims like "We're the best ever company in the world!" Your customers are smarter than that. Explain why your company is better than others. Give facts, and be straightforward. Avoid long paragraphs that beat around the bush. Humor or off-color writing can turn off potential customers when you include it in your web copy. Remember, it is the World Wide Web, and a joke in one culture can be an insult in another. Write in a universal, culturally-sensitive way and you will appeal to a wide audience. However, that does not mean your copy must be boring. Be creative! Include customer testimonials and comments. Explain what your business has to offer step-by-step. Describe why your business is different from others, and what makes it unique. Also, be sure to write and spell correctly, and your copy will be an effective tool to help your website succeed. Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies. He is also the owner of Home Business Discovery where you will find informative articles about internet marketing and get a Free subscription to "Successful Marketing Strategies".
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
What to Avoid to Make Your Website Design Effective The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. Are You A Bill Clinton Webmaster? One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat. User Experience and Search Engines: If Your Home Page Could Only Talk Dear web site visitor.I can't tell you how glad I am that you found my website. 6 Website Design Disasters and How to Avoid Them?. Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it. Excellently Constructed Websites Want to see an excellently constructed website? As a writer I found one of my favorite writers: (Paulo Coelho) has a site that could inspire anyone who wants to create a more humanistic presence on the Web.Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. 6 Reasons Why A Website Is Crucial To Your Business Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!Why is having a website such a big deal? Here are 6 reasons:A website increases your credibility. Ten Steps to a Winning Home Page There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. Facts You Should Know About Web Site Design and Search Engine Optimization 1. Web site File Structure / File NamingMost search engines do not recognize beyond two directory levels. Ten Tips For Your Web Site Home Page 1. Loading time:try to be below 20kbless number of imagesspecify height and width of imagesHtml with out errosWYSIWYG editors load up your html code. Are You Driving Away Potential Customers? When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers.As a writer I put a lot of effort into making ideas clear. How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.Your coach is number one on Google and 35 other search engines with the key words, "book coaching. One-Product Sales Sites: Avoid These Top Blunders One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. Why Not To Use Web Design Templates For Your Website In today's age of fast food and high-speed Internet, a business may be tempted to take the "more convenient" route in launching a website - buying a template and customising it.Website design templates are like off-the-shelf websites and are targeted at people who believe that launching their own, unique and differentiated website is costly and time consuming, which need not be the case. 10 Ways Web Site Text Can Impact Your Readers Buying Decision 10 Ways Web Site Text Can Impact Your Reader's Buying DecisionThe appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. 3 Simple Ways To Dramatically Improve Your Website Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.You may already have thought about the following 3 ways and some of you may already have them in place on your website. What I Look For In a Website As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy. How to Get Your Visitors to Create Content for Your Website An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content, the time involved can be crippling. Choosing Your Web Design We would all like to have the best looking website, that's a fact - but if we keep in mind that our main objective is to finally sell our product or service online, we'll realize that maybe design is not the most important factor when it comes to achieve this objective.Professional design is probably the most time consuming part of the web development, so my first tip would be, before you are contacting a Web Design Company, to browse the Internet for companies which offer similar services and products - you will find probably hundreds of them - save in your Favorites four or five websites which you really like, print out these, and show the printouts to as many people as you can, especially to your existing customers, and ask them which one it's more likely is to make them take an action (contact, buy, subscribe) on the site. Website Savvy: 10 Key Steps to Turn Your Customers ON! "How to turn "slightly interested" customers into "I've got to have it!" customers!"I am truly amazed as to the lack of information websites contain. You would think that a business would realize that a potential customer would at least like to know how to contact the customer service department. The Key to Getting More Magic Shows Booked Online This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|