| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Branding With Banners
You might have heard that banner advertising is dead. Nothing could be further from the truth! If you can find a banner exchange that gives you a decent ratio you can begin branding of your site, and branding may be the one thing you MUST do to get and keep business. Banner ads and banner exchanges are great tools for branding your site. Even better, most banner ads can be shown for free through banner swaps. It isn't necessary to purchase ads to have a successful branding campaign. You must however, remember the most important part about using banners for branding --The Brand! Never create a banner, button, or other graphic to submit to any exchange be it banner ads, reciprocal links, etc., that does not have your name, logo, or tag line (Slogan) on it. Try to get two of the three on it if you can, and always have a call to action on the banner; such as, "Click here!", "Sign up today!", or "Limited Time!" to get the viewer to click on the link and visit your site. Whether they purchase or not is not important - well, not the main thing -- getting your brand (Site, name, product, etc.) in front of the potential customer is the goal for a first time viewer of your banner. The whole idea behind branding is getting your name or face out there over and over again so people who are surfing see you everywhere they go! Are you more likely to purchase a product from someone you have never heard of or someone you know has been around a long time because you remember their name, logo or tag line? "Surely they must be legit, or I would not see them advertised everywhere!" is what you want people to think whenever they see your ad or are at your site and getting ready to make a purchase. The biggest mistake people make is expecting a huge click through rate on a banner the very first time it is put out there and then quitting when that does not happen. Don't think of banner ads as a one-time thing. People rarely click on a banner the first, second or even third time they see it. Think of a banner ad as your big golden arches. The first time you see it you ask, "What is it?" The second time you see it, you remember, "Oh yes that's that hamburger place." And maybe the third time you see it you say, "Hey, I think I will try one of those hamburgers!" Hopefully, by the third, fourth or fifth time someone sees your name or logo on a banner ad they will "Try your burger" too! Here are some resources to give you a start: Banner Exchanges: The one I recommend is BannersGoMLM. Some others you can try out are: BannerSwap (http://www.bannerswap.com) Offers a 1:2 ratio and supports following banner dimensions: Exchange-it (http://www.exchange-it.com) Offers a 2:1 ratio; 468x60 banners WorldBE ( http://www.worldbe.com) Offers the top 50% performing members an exchange ratio of 1:1. 123Banners: (http://www.123banners.com) Link Buddies: (http://linkbuddies.com) Click Through Ratio* Exchange Rate All LinkBuddies member needs to achieve 100 impressions within two weeks to be eligible for sliding exchange rates. Provides you an easy-to-use three step wizard to create up to ten Online Banner Creation Sites: Free: Here are some places you can create banners (and buttons and other linked graphics) "on the fly" so to speak. The ones I have listed here are free, there are tons more that have annual fees. Some of the ones below also offer a "for fee" version. Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service". Creative Connectivity: (http://www.crecon.com/banners.html) The original one I have used for years until I got the nifty little software program from Xara. Banner Creator: http://www.bannercreator.nu/ main page the banner generator is here: http://www.bannercreator.nu/banner-maker.html Banner Forge http://bannerforge.com All the standard sizes plus a 120x240 vertical size. Fee: These sites charge an annual or per banner fee, but you usually get a larger choice of graphics and a better customization service. Some are do-it-yourself and others are professional services that have graphic artists create your banner for you. Be sure to read all of their rules for using their services and finished banners - usually called "Terms of Service". http://www.quickbanner.com Nice looking banners of all sizes. Flash and other advanced banners starting at $14.95. You can still get some .GIF banners (468x60) and buttons (88x33) for free. Cool Banners: (http://coolbanners.com): Fees range from $50 for smaller button-type banners to $300 dollars for interactive html banners. Strategic Solutions: (http://www.ss-banners.com/ ) Standard size banners (486x60) as static, html, animated or flash. Prices range from $75 - $300 plus a "rush fee" of $200 for 24 hour turnaround. Where to Place Your Banners: You know where to start, now you have to decide where to put those banners you are swapping. It is better to link to a sub page than your homepage so target the offers on your banners (Not leaving off your logo or name though!) to specific pages on your site. Do you offer a newsletter? Great! Put that information on a banner and link it to your sign up page. Do you sell software? Put that on a banner and link it to your software description / order page. And so on until you have people coming in from all over. If you have created your site correctly with links to all the other pages easily accessible on every page, then visitors will find your other content even though they did not come in from the "front door". ----NOTE---- Once you have your banners out there, don't slack off! Go back to the exchanges you joined and see how the banners are doing. If you have one that is doing nothing and it has been up for awhile (giving it a chance to be seen several times by surfers) pull it and put up another one instead. Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently. Once you have your select banners, rotate them amongst the different exchange services. A banner that isn't new on Banner Exchange A can be swapped to banner Exchange B and start out new again! After that, move it to Banner Exchange C, until you rotate it back to where you started- and guess what? Enough time has passed that you can use it in Banner Exchange A again and it is fresh all over again. Ok, now that you are all ready to brand yourself- get out there and start submitting your banner! "Techie" Teri Mramer is the busy web master at TreeFree Publishing, your home for all electronic publishing services and do-it-yourself publishing resources. http://TreeFreePublishing.com and... The Editor of Epublishing Express- The only ezine that teaches ebook and ezine publishing with screenshots and multimedia how-to videos! http://Epublishing-Express.com and... Also author of "Easy Web Site Audio!" The Easy Web Site Audio tutorial! e-Manual comes with 15 how-to videos. Add audio to your web site in about an hour! http://easy-web-site-audio.com
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
The Sure-Fire Ways To Attract New Customers Now 1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. 8 Killer Ways to Improve the Effect of Testimonials on Your Customers! Every web business should be using testimonials. Testimonials are extremely effective in making visitors take that extra step forward to buy your product because they are given confidence by looking at what other people have said. Online Promotion: 10 Easy Ways To Maintain Profits When The Economy Is Slow When the economy is down, your website sales may go down too.Below are some online promotion secrets to help you when the economy is down and your sales plunge:1. Website Marketing Mistakes Smart People Make You have invested your time and money into putting up your website. Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit. Unique Selling Propositions - USPs Got one? Two? Three?If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one). Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable Do you want to make your website more profitable?If you answer yes, here are web site advertising secrets to help you:1. Address your targeted audience on your business site. FFA / Reversed Marketing Have you ever submitted your ad to an FFA page? Most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox?FFA pages are gaining popularity popping like bombs everywhere!What is an FFA page? It is a free for all page. Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2) An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.In Part 1 (http://www. Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement! Web analytics. Don't worry, it's not as boring as it sounds. Website Promotion: 10 Nitty-Gritty Tactics To Increase Your Orders If you master these nitty-gritty website promotion tactics, you'll be able to increase orders at your website:1. Express the same views as your target audience. Web Site Promotion-Advertising Your Website For Profits Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time. Keeping It Clean Could Give You A Boost Keeping it clean could give you a boost.By Mark WhiteEveryone is striving to be at the top of thepile, we all want to get a better google PR and want thisto reflect in more visitors to our site. Your Website on My Forehead People are so focused on promoting their websites on the web these days that many are overlooking the original marketing medium-the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years-what cavemen used to sell I have no idea-but the point is still valid. Why You Should Market Your Website One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. Advertising Approach For The First-time Webmaster For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. Website Promotion - The Power of Writing Articles I've been operating two small retail Websites for several years with modest success. Recently, I decided to branch out into a different area of e-commerce. The Power of Link Exchanges Let's face it. Getting webmasters to link to your site is difficult. Three Ways to Market Your Web Site Effectively 1. Tell people you have a siteThis might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. Niche Markets and Mini Sites Profits - The War Has Begun! Niche markets and mini sites are taking lately by storm the Internet marketing field. But despite of all kinds of free information you receive, there still plenty of tips couple of Netpreneurs "forget" to tell you about. Free Website Promotion Guide - Website Promotion Mistakes When webmasters have created their final master piece, their next step is to promote, promote and promote. This is a vital step in survival of your website and will increase your sales and visitors.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|