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Winning At Business With Your Marketing Game Plan Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. Promotional Magnets: Promotion that Sticks Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. Your Ideal Client A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale. Eliminate Your Competitors With 2 Simple Steps In business, having competitors goes with the territory. 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Marketing the Government for Profit Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. An Example of Understanding Consumer Thinking A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my community provides free lunch, open to the public. Top 5 Tips For Media Selection Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. Top Five Tips For Designing Marketing Strategies That Get Results "But this won't work" said Steve. "I've tried it in the past and had no response. My Product is Obviously Better - Why isn't it Selling? The movie, "Field of Dreams" opens with a farmer standing in a cornfield. 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