| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Simplicity In Marketing
In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising. Consumer's get confused with excessive stimulus. Consumer's also become very selective in their perceptive processes given the amount of advertising to which they are exposed. This leads to a dulling or tuning out of any advertising that takes extra effort to process. Also, consider that consumer's selective perception leads to a filtering out of branding that is complicated or includes excessive products or services. Thus, focus and simplicity in marketing are keys to developing consumer's attention and loyalty as well as maintain that attention and loyalty. In a recent Keynote report on the state of online retailing, it was noted that those retailer's who focused on one product or service were more successful than those companies who offered multiple products or services. This is in part due to how folks on the internet operate. They want ease of access; they want relevant information; and they want speed. A retailer with multiple products or services must have a very simple, easy to use search process and purchase process if they are to maintain a consumer's attention and loyalty because the consumer will tend to lose focus and leave their website if it is confusing or difficult to navigate. What does all this mean? It means "keep it simple silly". The best marketing, whether on tv, through the radio, or via online rich media provides simple, factual information that evokes an emotional response. This hooks in the consumer while at the same time meeting the thinking needs of the information seeker. It also means that all your marketing, in all your chosen media channels needs to be congruent so as not to confuse the consumer and lead to them filter out your marketing message. Use the same colors, message, wording, and graphical presentations in all your marketing contact to maintain focus and allow the consumer to track you through all media channels. Finally, maintain simplicity in your brand development. This will also allow your consumer to maintain focus and not become confused when processing your marketing message. Try to focus on one concept as you create your brand and then develop it. Use big concepts that elicit perceptions of benefits. People purchase product or service to, in part, save time, improve social status, increase efficiency, improve self-perception, or to improve safety and security. Focus your brand around one of these foundational concepts and then stick with it over the long term. If you focus on presenting a simple and well-focused marketing message, you'll have more success than if your marketing is complex and generalized. Take time to examine your marketing message and simplify where necessary to grab the consumer's interest and keep it. *************************
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Wise Man Marketing It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet. 7 Marketing Lessons I Learned From the Muscleheads at Golds Gym Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. The Importance of a Marketing Plan There aren't many things in life that you would get into with out a plan. Marketing is no different. How to Start a Big Mail Service A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. How Do I Define My Market? Your market is who you want to reach. Your customer. Specialized Mailing Lists Make All the Difference If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists - who to mail to - so that your mailing efforts aren't wasted. Marketing Strategy - Getting the Marketing Groove Wouldn't it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals.Let's really consider some of the reasons that can sabotage our marketing efforts, and how we can turn that around. Service Marketing - A Relationship Building Approach Can we imagine a place in the world today without a marketing activity. It looks remote. Hello, My Name Is . . . What Your Name Tag Says About You When you attend networking functions, what kind of name tag do you wear? One of those sticky things you scrawled your name on, or something a bit more sophisticated? For just a few cents to a few dollars, you can have a classy, customized name tag that will draw attention and comments and help you make the most of every networking opportunity.Instead of relying on those disposable sticky tags, you can get your own engraved or imprinted name badge at your local office supply store. Massage Therapists Can Now Make More Money As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . Marketing Through Associations ©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations. Take The Test: Does Your Marketing Copy Sell? Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why. How to Up-Sell Change As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. How to Magnetize Your Business Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet - pulling business towards your company, effortlessly and naturally. 10 Steps to a Great Newsletter A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. 8 Instant Ways to Create Consistently Successful Marketing Campaigns It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Postcards: Awareness Tool or Selling Tool? Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|