| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking. No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience. That's why you need to create a list of your 10 Most Important Business Principles (MIBP). Without them, your marketing efforts will be too diffuse to really grab the attention of your intended ideal clients. Your 10 Most Important Business Principles inform, expand, and provide clarity for your business vision. For example, the vision statement for my company, SoloBizVille is: Through collaboration, community, and continuous learning, any professional can create a joyous, sustainable, and profitable one-person services business. For me, as a Business Coach for Solopreneurs, my 10 MIBP are:
As you can see, some of my MIBP are reasons why solopreneurs are frustrated; while others are principles for business success. But all of them are principles that I believe in and use when I coach solopreneurs. For a contrast, these were my 10 MIBPs when I was working solo as an Independent Technical Writer and Publications Project Manager:
Once you know your 10 MIBP you immediately have at least 10 topics for promoting your business. You can write a series of articles like this one, or use them as topics for speeches or seminars, or create checklists and worksheets based on your MIBP for use by your clients, or print them on the backs of your business cards, or write a book or ebook about them. You get the idea. Using your 10 MIBP in your marketing ensures congruency in your business messenging strengthening the image of your business in the minds of your potential clients. Copyright 2004, Rose Hill, Inc ____________________________________________ Rose Hill, Founder and Owner,of Biz Whiz Expert (http://www.SoloBizVille.com) and Team Member of Solo-E.Com (http://www.Solo-E.Com) has been self-employed since 1990. Knowing how to run corporate departments and how to market corporate entities, products, and services did nothing to prepare her for successfully running and marketing a one-person business. That is why Rose created the SoloBizVille and SoloBizU community - to specifically to help solo entrepreneurs jumpstart their business success without all the trial-and-error learning. ____________________________________________ *********** Find more articles like this at http://www.Solo-E.com - Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. *******
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Turning The Casual Scanner Into A Buyer The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. The Most Powerful Marketing Weapon Ever Invented It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. The Seven Vital Steps You Must Know To Ensure Direct Mail Success 1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. How to Discover your Primary Market and Where to Find Them Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place. 30-Minute Marketing Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word. Ten Tips for Creating a Winning Proposal - Part 1 If you want your business to grow and attract new clients, you'll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. The Information Publishers Secret Resource Guide To Blow Customers Away! Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life. Promotional Products As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public. Get More Clients From Networking - Follow The Rules Of Dating! If you're a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get new clients. Ten Effective Ways to Capture Market 1.Evaluation of Existing Products / Therapies2. 10 Important Steps to Mail Order Success There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his business almost before he knows it. But the wise mail order dealer can sidestep some of the pitfalls of operating his own business by recognizing and avoiding the following common mistakes. Loan Officer Websites: Your Marketing Hub to Magnetize Realtors Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don't understand. Small Business Marketing Tip - Putting the Customer First. I am a great believer in the keeping to the basics - the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense. Developing a Contact List- Part Two In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. 4 Steps To Increase Your Job Sign Marketing It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Is Your Company A Member Of The Community? One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. Collecting Customer Data The Easy Way Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white.
|
| home | site map | bad credit loans |
| SUBJECTS: Advertising Book Marketing Domain Names Email Marketing Ezine Marketing Ezine Publishing Internet Marketing
|