| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers". When you were in school you probably remember that some guys and girls were more popular than others. Those were the ones that were voted as Vice Presidents and or course Presidents of the school faculty group. It wasn't that they were any smarter or did anything better, but as you know they did get around a lot more than most people. They communicated with quite a few people. When you mention their names, most everyone in school knew them. Not many people knew you if you were not popular. I have been told that the Internet is a big place. You can literally get lost. Once you lose you place, chances are you won't find it again unless you bookmark it or send it to your "favorites". In my own opinion that's total nonsense. If you or any marketer actually does the work right, then your world will be a small world. Anywhere you type in the search engines, your "name" will come up. Now it easy to remember a name like Michael Green, John Reese, Corey Rudl, and especially Yanik Silver, but if you had a name like Rabiekaik Corekjlea, then chances are great that you may want to concentrate on the name product like they did "Tide". Most marketers don't sell one and only one product though so if you have a complicated name that is hard to remember, there is always a solution. Most people may not know what company business name Corey works under but they remember his name. This is where you can type in the search engine to find him. A short company name to promote Rabiekaik Corekjlea would be sufficient. Personally RC would be great in a case like this with something on the end of course. You want to promote this name everywhere you can. When you advertise, do not be ashamed to give that name. You have seen testimonials. Most of them must either be scams or they are not interested in selling you anything, even when they are marketers themselves. I see testimonials all the time with first name only and find out that they are supposedly selling the same product. "Not to wise!" Actually the Internet is a small world. Yes, It has billions and billions of information on it. That is what is so amazing about how easy it is to make your name become so popular in such a short time. Some people are naturally shy about talking on the radio, the phone, or in person. Hey, wake up. These are words on a computer screen. Start Promoting. Join all the forums you can. Subscribe to all the ezines you can. Start getting to know some of the "Gurus" by name. "If you ain't known you ain't goin to sell." I know that you have heard of the old question "Which came first, the chicken or the egg?" Right? I have another question for you. When do you advertise, before you get a product of after you get the product? If you were selling tibits or beans and you wanted to sell them to the world for ever, you would advertise those tibits or beans by the name but if you did not sell tibits or beans only, then you would want to sell your name. Wouldn't it be wise just to sell your name and then it wouldn't matter what you sell. I am a strong believer in the concept of being "known" to the public. If I were to advertise, I would be advertising to get people interested in talking to me or subscribing to my list before I attempt to sell them anything. Once they trust you, chances are greater; they will become a repeat customer. If you attempt to sell them from an ad, then you've already lost. An ad does nothing except tells that person that you have something. To actually sell them, you need to get them to your site or talk to them. My name is Randall Stafford and I have been marketing since 1994 and I love it. I have not ever failed. I have found some many ways that did not work. I have been on the internet Marketing since 1994 and love it. You can make money in this World. You must decide what is stopping you. If it is knowledge, that is easy. Sign up for as many ezines as you can and take the knowledge from the pros. http://www.rsmarketing-news.com You can do anything you want if you HAD TO.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
15 Ways to Promote eLearning Programs Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses. Ten Tips for Creating a Winning Proposal - Part 1 If you want your business to grow and attract new clients, you'll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. Postcards Work What's the fastest, simplest and cheapest way to promote just about any business?The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your existing customers for a cost of about 25 to 30 cents each including postage. Client Attraction Technique #1: Niche Marketing When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. How to Set (and Get) the Right Prices Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them. Differentiate or Die Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not an exaggeration. Whether you're a small one-person shop or a large government agency, solvency and the future of your business rely on you standing out in a competitive marketplace. Maximize Your Lead Generation Efforts by Recycling Your Leads The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team. Where to Find New Customers Using B2B Direct Mail The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. Plant a Seed and Watch Your Business Grow Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. A Look at Color Brochure Printing Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. Marketing To Women Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). The Secret to Good Writing Skilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad audience. Creative Marketing: Just Your Style You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!Creative marketing will allow you to attract new clients, as well as remind past clients that you're still around. Fundraisers - How to Raise Twice the Money With Half the Sweat If your members, parents or donors wear clothes, watch t.v. The Truth About The Fallacy Of 7 Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. GoogSpy: Business Counter Intelligence for Everyone So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. Marketing The Real You I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Identify The Ideal Target Audience With These 5 Tips Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people. The Power Of A Story If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|