| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
How To Bond With Customers So That They Stay With You Longer
How many of your customers are loyal customers? More importantly do you know why they are loyal customers? Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one. Think about your business as having a bucket of customers. The customers you lose leak out a hole in the bottom of the bucket. Understanding how big the hole is for your business is the crucial first step to improving your customer loyalty. The second step is understanding why some customers stay and why others leave. Here's a simple way to measure the size of the hole in your bucket. Take the number of customers who bought from you last year. Then take the number that bought from you this year. The difference between the two figures is your net gain/loss of customers. So if last year the number was 5,000 and this year it's 4,600 your net loss is 400 customers. If you know the value of a customer each year then you can work out what the lost revenue is. Coming back to the customer bucket the hole is big enough to leak 400 customers a year. So why are they leaving? Common reasons customers leave include: - bad service Some reasons you can do something about, some you can't. When you know a customer is leaving or they haven't bought from you for a while see if you can find out why by asking them. Try an open ended question like 'thanks for being our customer, so we can continue to improve our service can I ask why you are leaving'. Not everyone will respond and that's OK. But those that do may give you valuable insights into things you can improve about your business. Take action on what you find. You should also be asking your loyal customers why they stay with you. You might be surprised by the answers you get. Often people stay for simple reasons. I get coffee from some places because the staff are friendly even though there is better coffee elsewhere. The friendly service makes the coffee taste better than it actually is. Have you had an experience like this? So make it your mission to find out why customers stay with you or leave you. When you see patterns that make people stay keep doing it. when you see common reasons people leave fix them. Good luck. Get a customized and guaranteed online marketing strategy for your business. Your first consultation is 100% free but I can only do a few of these each month so claim yours now!
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
How Do You Get Past The Gatekeeper? The best joint ventures are with people in your own network - those that already know, like and trust you. However, there's nothing to stop you from partnering with "cold" contacts - those you've never associated with before, and you would therefore need to build a relationship with. Overcoming Resistances To Marketing a Practice-Part 2 In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. Build A Successful Business By Staying Connected Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. Marketing Is A Long-Term Investment "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". Buzz Word Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. Mobile Marketing a New Age Strategy More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Whats Your Marketing Attitude? Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. If You Do No Other Preparation Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. How to Use Direct Response Post Card Decks as a Valuable Market Research Tool Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics.. Client or Customer? There Really Is A Difference Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference - one that can have huge impact upon your long-term business. Catalogs are Selling Machines If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. Wealth Knowledge & Power - Lost Secrets From Ancient Masters Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Go Guerrilla Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business. How To Get To The Top of The Marketing Food Chain Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Self-Promotion on a Zero Budget Recently, I've received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I've been lucky to accomplish this much writing in a short time. Boost Profits: Market to the Gay Community Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. Trade Show Videos Need to be Planned A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems. Love My Dentist I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. Your Secret Marketing Weapon As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|