| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. It's fast and less expensive. How to Find What Works in Your Marketplace? Overture provides an excellent tool to find what people are looking for on the internet. For all practical purposes, you can use that to apply to other types of marketing. Go to http://inventory.overture.com. Type in some keywords that apply to your product or service. Overture will provide the number of times that search word was searched in the last month, and it will also provide a list of related words and how many times they were searched. This provides a really excellent tool to research what people are wanting, and how they are looking for them (at least what words they are relating to that search). Using my business as an example: I provide training (sales, customer service, leadership and several other things). So, which ones are in demand right now? I can do a search for "training" on Overture. The results are: What can we learn from this? This can be applied to almost any kind of marketing, direct mail, cold calling, email, website, etc. Not only can I find the best direction (management training) but I can also find the right words to use in a direct marketing piece before sending it. Here's another one. Use GoogleAdwords, a pay-per-click online marketing campaign to find what works. If you haven't experienced GoogleAdwords, just go to www.Google.com and search for something. When the listing shows up there will be 2-3 sponsored listings across the top of the page, and 5-6 down the right hand side. These are pay-per-click ads, those companies pay for the ads only when someone clicks on them. You are taken to that site. At that time the sponsoring company pays so much for each time someone clicks on it. A really fantastic way of using this for a marketing study is that within 1-2 days, there will have been enough clicks to know which search words are working. Another one of the fantastic benefits of GoogleAdwords is that they allow alternating ads in an Adword campaign. So for any campaign you can have several different ads running. Within just 1-3 days there will have been enough people searching and clicking through that you can see It isn't unusual to see a 2 to 1 difference between the ads. So now you know how to say what in an ad and what kind of typical response rates you might have. You can also take the best ad, tweak it again. Check back in a few days and know if you've improved it or not. I've seen pay-per-click ads crawl upward to 10-15% response rates in a matter of a week. Now, it's time to start using those same words and structure in our next direct mail, or other direct marketing campaign. It's fast and very economical. Instead of taking weeks and costing a ton of money like a traditional test market would, we know in days what works for a lot less. Want to know how many people are looking for your product in your small geographical area? Set up a GoogleAdword campaign and set the geographic limitation to your address with a known radius. Come back in a few days and see how many searches you got in that territory. Then go out with your local direct marketing with what you just learned. Even if you aren't an e-commerce site you can learn a lot about what works in marketing this way. Alan Boyer, President/CEO of The Leader's Perspective, LLC, is considered one of the world's leading breakthrough specialists. He has worked with some of the worlds largest companies, on projects in the multi-billion dollar area, and with single proprietor companies. He has worked on many hundreds of projects with companies that have resulted in multi-$100 million savings or gains. With over 35 years of business, quality, and process experience, he has catapulted businesses lightyears ahead in weeks. Some have doubled and some have jumped 10 times. He claims the key to that is: Helping companies worldwide reach further than they EVER thought possible?.FASTER http://www.leaders-perspective.com/Small-Business-Help.aspx mailto:AlanBoyer@leaders-perspective.com
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Marketing Tips: Free First When people think about promoting their business, the first thought that comes to mind is, "What is is going to cost?" While marketing and advertising should be part of any well-considered budget, there are a number of opportunities to market your business for free that are often overlooked.Clubs & OrganizationsMost clubs and organizations have some sort of membership directory, either online or in print, sometimes both. Multicultural Marketing - Taking Care of Business At Hand Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. Postcard Mania Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Nine Advance Networking Skills for Seasoned Networkers A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone's excitement. Loyalty Cards Systems - Beware, Some Should Be Avoided Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered. 10 Steps To Getting Paid For Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. 50 Benefits Of Joint Venture Marketing What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas 35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently. The Marketing Secret Every Child Knows Little Kids Ask Until They Get What They Want.Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. What Can Star Wars Teach You About Creating a Buzz for Your Business? Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. 5 Steps to Success: A Surefire Way to Achieve Your Goals No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell. What Does Your Business Card Say About You? - Making A Great First Impression! Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. How to Market and Protect Your New Ideas The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Promotional Products As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public. Most Wanted Response... How To Make It Work "When I walked into the grocery store last Saturday, I was just 'browsing.' But. Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. 10 Powerful Marketing Tips 1. Print your best small ad on a postcard and mail it to prospects in your targeted market. Marketing Your Franchise Online Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Ten Ways to Market Your Business by Doing What You Love To Do Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm also still waiting for my father to have a discussion with me about the facts of life.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|