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Ten Effective Ways to Capture Market


1.Evaluation of Existing Products / Therapies

2.Assessment of New Products

3.Market assessment of products for the defined markets of

BF- RoW with the objective of providing insight and direction

for short term and long term business planning.

4.Planning of the required Sales Force according to the ROI

5.Optimize field sales force by providing motivational seminars and sales techniques.

6.Enhancing in Hospital, In Clinic Effectiveness of the field force by introducing highlight points to be emphasized upon.

7.Sales force management through Training, Monitoring & Appraisal, and implementing promotional strategies for products and Incentives for the sales force.

8.Integration of Sales and Marketing Efforts by sending out Direct mailing to the customers or offering them a special promotion on the products and to schedule and conduct a special seminar for a group of physicians.

9.Devising methods for developing and managing a geographic territory; to prepare sales, marketing, and support professionals on how to better leverage their time and resources to drive maximum revenue from the territory (TMP).

10.Boosting Enthusiasm and motivation of the field sales force by sponsoring personality development seminars and sales and marketing seminars.

N.SRIVATHSHAN MBA(PHARMA MARKETING),BA SALES,PRODUCT, ADVERTISING MANAGEMENT,PHARMACY,NUTRITION&DIETETICS. PRODUCT MANAGER NANDAN BIOMATRIX srivathshan@yahoo.com http://www.geocities.com/srivathshan


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