| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes. Hint at the contents A #10 envelope from Covenant House is covered in retro 1960s flowers, with the headline, "A Special Gift for you inside . . ." Demonstrate exclusivity A 6 x 9 envelope for Nature Conservancy shows wetlands, forests and coastlines and bears this teaser headline: "Your exclusive briefing on Canada's most ambitious campaign for conservation." Ask a question A #10 envelope for Habitat for Humanity features a photo of a tape measure and the question beneath: "How do you measure hope?" Arouse curiosity Doctors Without Borders features a photo of a hand holding the special bracelet that doctors and nurses use overseas to asses children for malnutrition. The headline reads: "See inside for a very useful little bracelet. Try it on!" Create urgency The Salvation Army features on its #10 outer envelope a "to-do" list featuring the days of the month from December 17 counting down to December 25, which is circled. The headline, written by hand, says: "Urgent: Christmas Countdown! Please help us get ready!" Capitalize on current events Doctors Without Borders uses a broad red stripe across its envelope with this headline reversed out in white type: "7.5 million Afghans in humanitarian crisis." Stamped across the envelope in a stencil font is this subhead: "Was and Winter in Afghanistan." Use both sides of the envelope A mailing for the World Wildlife Fund features on the front a tiger asleep on a log that stretches from one side of the envelope to the other. On the reverse side of the envelope, a square window reveals some teaser copy and a premium inside. Involve the donor Doctors Without Borders shows an immunization card and this teaser: "As a child, you conquered this deadly disease . . ." Use an invitation Hope for Children Foundation intrigues donors with this headline: "Your invitation to turn a life around by one degree." Promise a benefit InTouch Ministries features a 6 x 9 envelope bearing a photo of a hand holding a remote control pointed at a television. On the television is Dr. Charles Stanley, television preacher and founder of InTouch. The teaser copy beneath the remote control says: "Why you need to grab this on May 1st." Announce news Trans World Radio intrigues donors with a photo of a man from Central Asia and this headline: "Exciting News Inside: New TWR broadcast signal going out! Millions in troubled region to hear the Gospel!" Add human interest Hope for Children Foundation features a photo of a smiling mother holding her smiling daughter. The headline reads: "This Christmas, celebrate the impossible." Hint at success A letter from Oxfam shows a girl standing at a blackboard. The headline says, "Pascaline will change her world." About the author © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Wife's Marketing Prowess Helped Edison See the Light It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. Flesh Eating Spiders And Other Marketing Horrors After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies. Qualify Prospects Using Direct Mail Marketing When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:Authority: They have the authority to buy Readiness: They are ready to buy now Budget: They have the budget to buy Need: They need your product or serviceAnyone who meets some of these criteria but not all is simply a lead that needs to be cultivated. A Complaint? It's a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows A Complaint? It's a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip or did you try to make it into a positive experience? They say we complain to ten people for every one compliment about a product or service.Did you call the manager of the company, write the company president, email a suggestion for improvement? Probably not. What Is Better Than FREE? Oh come on! FREE is free. Zero, zip, nada, zilch. Postcard Direct Mail Marketing: 15 Ways To Grab Attention If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. 10 Steps To Getting Paid For Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. New Years Planning Critical Success Factors New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. Getting Your Marketing Message Across with CD Business Cards CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. 15 Commandments Of Creating A Wealth Pulling Niche Niches are like bathrooms; you never notice them until you need one." - Primm (From NicheBrain. Using a Marketing Calendar Template Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Neuromarketing: Smart Marketing Or Jedi Mind Control Trick? In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.Why we often let unconscious biases affect our opinions about people who are taller or have a different skin colour. After Your Postcard Mailing: Follow Up with Finesse I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me. How to Earn the Right "How to Earn the Right.. Value Proposition is the Key to Success Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into the business performance through value proposition, is the key to success. Top 5 Tips For Media Selection Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. Fundraisers - How to Raise Twice the Money With Half the Sweat If your members, parents or donors wear clothes, watch t.v. Five Joint Venture Marketing Skills A Small Business Owner Must Have Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. The Value of a Customer The Driver of All Marketing EffortsYou need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a customer ?B = _____________What is your gross profit, as a percentage of revenues?C = _____________The value (V) of a customer is:V = A X B X CWe learned with our network consulting company that the average life of a customer was about 2 ½ years and the average yearly expenditure was around $10,000. Making the Intangible Real How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|