| |
| |
|
Online Resource Information |
Guaranteed Targeted Website Visitors from just $0.20 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
|
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now. Direct Response can be entertaining. It doesn't have to sound like a used car salesman on steroids. But it will have one element that sets it apart from it's "pretty" cousin: A call to action. Without a call to action you've got to spend the big bucks to be effective. And even then, you'll never know for sure. I mean, how do you measure an image? On the other hand, if you ask your prospect to do something, he either does it or he doesn't. Right away you know whether your money's been wasted or not. But if you don't ask him to do anything, it's a safe bet he won't. So get him off his rear and doing something. (After all, he can't reach his wallet if he's sitting on it!) Tell him to call now. Visit this website. Clip this coupon. Click here and "Buy It Now!" Of course, people don't take too kindly to being ordered around. So before you start issuing commands, you need to build your case. You've got to make him WANT to take action. You've got to tell him W-I-I-F-M: What's In It For Me? Don't just list the features of you product or service. Tell him the wonderful things those features do for him. Tell him the benefits. Paint him a picture of how wonderful life will be, if only he'll do the tiny little thing you are asking of him. Tell him all it takes is one simple phone call. Tell him the problem he's having can be solved with just a click of a mouse. Tell him he can have the widget of his dreams at a 20% discount if he tears out this coupon and brings it into the store today. And don't let "I'll do it later" even cross his mind. This is, after all, a very limited time offer. Isn't it? It better be! And there had better be a believable reason. "Hurry, sale ends soon!" isn't enough. An expiration date on the coupon is a good start. A limited supply helps. But a definite, set-in-stone date for a specific price increase is even better. He might get just a little nervous right about now. You are, after all, asking him to part with his money, and not really giving him time to think about it, either. So be sure you mention your money-back guarantee, or the fact that you won't give out his personal information, right beside your call to action. Make sure he knows that he has nothing to lose. Except, of course, this golden opportunity. All he has to do is act now. Since you put it to him this way, he's much more likely to do just that. Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Be Prepared for Marketing For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. Find the Goldmine Within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of them? No - definitely not. Keeping Pace with Business Marketing Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Painless Marketing for People Who Hate to Market Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not. How To Conduct Effective Online Surveys Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are:Identify your objectiveDecide what information you needDevelop a questionnaireConduct the surveyAnalyze the responsesRecommend a course of action* Identify your objectiveOnline surveys are conducted to find out the characteristics, behaviors, opinions, and knowledge of a particular population. Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects. Get More Clients From Networking - Follow The Rules Of Dating! If you're a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get new clients. The Real Path To Big Bucks On The Internet! "Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. Keeping Your Mailing List Clean and Efficient Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner. Mail Can Make You Money Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now. How to Successfully Promote your Business to an International Audience Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd?The most common promotional approach is to provide brochures. The X Factor So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10. Ten Tips for Creating a Winning Proposal - Part 1 If you want your business to grow and attract new clients, you'll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your customers and potential customers with an E-Zine. The Seven Vital Steps You Must Know To Ensure Direct Mail Success 1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential. People Pleasing Postcards Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening. Motivate Your Market Force IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today. 5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. Your Marketing - From The Couch To The Cash Register When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick road.
|
| home | site map |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|