| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can read part two here: http://ezinearticles.com/?id=58712 Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 2. Utilizing (and Creating) the Right 'Frame of Mind' Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something entirely different. It's this 'frame of mind' that cinemas are taking advantage of by providing the popcorn when you really want it! They're selling it when and where you're most ready to buy it. If they tried to sell you popcorn an hour before or after the movie screening, they would have a hard time convincing you to buy their over-priced popcorn. Similarly, if they tried to sell you the same over-priced popcorn on the side of the road, you'd probably laugh at them. This is a very important concept to understand. Timing is everything! It's easiest to sell to a customer when he is ready to buy! Not when you're ready to sell. (And yes, there are ways to get the customer 'ready,' which I'll discuss shortly.) The other 'frame of mind' they're using is something that they themselves have created over the years. That is? people now expect to pay higher prices the moment they step into a movie theatre. It's almost as if they've suddenly stepped into another world where paying higher prices is 'normal' and even 'acceptable.' 3. Upselling and Backend Marketing Moreover, the theatres continue to build on another 'frame' that the customer is in. He has just paid $6 to $12 for his movie ticket. He is in the "buying" frame of mind. And, while he is in this buying mood, the theatre decides to continue that 'flow' and "upsell" him. In other words, they offer him additional products that would enhance his 'movie-going' experience. Since people already believe that popcorn will add to their entertainment, it becomes an easy sell. Consider another existing frame that people are "on a night out" and want to enjoy the evening and be entertained, the 'cost' of the additional popcorn and soda become insignificant since the popcorn and soda adds to the overall entertainment value. It's similar to when people go to Las Vegas, or when they're on vacation. Many of them don't worry so much about paying higher prices for stuff while they're on vacation or on a 'getaway.' It's almost as if they've stepped into another world where price is not that big of an issue anymore. Pleasure, satisfaction, comfort, and entertainment are their primary concerns. But, the theatres don't stop with just popcorn. They continue to build on that flow and momentum by tempting the customer with sodas and other goodies. Most people who buy popcorn would want something to wash it down with, especially since popcorn is a salty snack. I have often seen people walk into the theatre with a bucket of popcorn, sit down, start eating, and then get up again to go buy a soda. How can you use this in your business? During 'check out,' offer the customer an upgrade to your additional product, or provide additional "related" products that he may be interested in buying. You can do this through your 'order page.' And, you can also do it after the initial order, through your 'thank you / download' page by placing links to additional products that he may find useful. Since the customer is 'in the buying mood' right now, with credit card in hand, it's the best time to offer him other useful products. Again, you're selling to him when he's ready to buy. Also, how many products can you offer as backends (in the future) that would be easy sells to your existing customers? Take some time out to really think about this one. In most cases, there are a ton of related products that we can offer to our customers - things we normally wouldn't think to sell to them. Here's another great example of backend selling? We used to have a theatre in our area where you could see fairly new movies (about a few weeks old) for just $1.50 to $2.00. They had made special arrangements with the copyright holders. Naturally, this theatre didn't make its money by selling movie tickets. The bulk of its income came from the over-priced popcorn, sodas and other snacks. :-) It's no wonder that one of the most effective online marketing strategies is to offer customers an inexpensive front-end product (or even something for free) and then continue the flow by offering them bigger, higher-ticket items in the future. It's the 'baby steps' strategy? get them to take a 'small' risk less action first, be it subscribing to a free report, or buying an inexpensive front-end product. Then, build on that by getting them to take a slightly bigger action. Each time they take a step towards you and are rewarded for it, they are more likely to take the next bigger step in the future. You can build on the momentum over time, and condition them to keep taking action. To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf (Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.) Ian Canaway Reveals A Breakthrough Internet Home Business System Which Uncovers The Secrets To Getting Rich On The Web Using 3 Simple Strategies! Click Here To Find Out How You Can Make Money Online.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Are You Marketing Backwards? Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Self Promotion Brings Business Success Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. Are We There Yet? Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up. Tooting Your Own Horn "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Tips for Trade Show Rentals Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks. Marketing Lessons From TV's The Apprentice Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines. Create Your Own Rumors A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. Eliminate Your Competitors With 2 Simple Steps In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve. Creative Emulation In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. How To Use Humor Successfully In Your Business Communications For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. 7 Marketing Lessons I Learned From the Muscleheads at Golds Gym Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. The 5 Minute Marketing Plan If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me?Chances are you probably could rattle them off quickly enough.Now, say if I asked you if you knew the results those tactics brought. Marketing Your Franchise Online Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. Small Business Marketing Tip - Focus on a Niche or Target Market I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. Provacative Research Works If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. Happy Hunting! Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"-a profile of who would be the best possible prospect for you and whatever you are selling. How Can I Get Name Recognition? Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline? When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. Ten Crucial Questions Ten Crucial Questions for Your Business Future I'm a business coach. I've worked with hundreds of small, medium and very large business, and over the course of the past eleven years, I've asked my business coaching clients endless questions which have helped them achieve much greater levels of success than they would have otherwise.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|