| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place? New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places to see first rate entertainment, dine out and by their size, must be great places in which to conduct qualitative research or so the common thinking goes. A little research into the demographics of a market can save researchers more than a little money, and get better research. Take for instance?The State with the most Dentists per capita - If you said Arkansas, you would be right. The City with the most new homes built in the last year - If you said Las Vegas you would be right. The City with the highest incidence of coupon clippers - If you said Buffalo you would be right. The City with the most new Volkswagens sold per capita - If you said Minneapolis you would be right. But how do you know? Let's take Las Vegas; bright lights and a City that truly never sleeps. Most focus groups are conducted there in concert with the world class convention center. It's a great idea. Go where folks from all over the country or even the world converge for days of meetings, walking aisles and of course dining, shows and gambling. But Las Vegas is not usually considered for testing the folks that live there, outside of occasional television show tests for new programming. In fact, in recent interviews with several QRCA (Qualitative Research Consultants Association, 888 - 674 - 7722) researchers, not one had been to Las Vegas other than to conduct research in conjunction with a show or convention. This is not a promotion for Las Vegas, as the City does enough of that on its own, but let's look back at those homeowners. Who are they? Retirees - Right - well some yes, but not so fast. The greater metropolitan area is building schools like crazy. So it may not be as you or your client suspected. This is the point. Are we in a location rut? According to the website of the Las Vegas Chamber of Commerce: * More than 5,000 people move to Las Vegas each month * 69.9% have lived there more than 6 years * 10% of the residents are over the age of 65 * 62% of the Households have incomes in excess of $35,000 Depending on the topic, Las Vegas might just be a selection for a market in which to conduct a qualitative project involving children, new homeowners, health issues, food, beverages and more. The other argument for selecting a City is the ability to get a direct airplane flight from the client or moderator residence City. If one lives in a hub city like Chicago, Minneapolis, Atlanta, Cincinnati, Cleveland, Pittsburgh or other hub town, direct flights are a breeze. Higher airfares to go anywhere direct, especially if there is no competition on the same leg prevail. Many times a less populated City / area has more diet soft drink drinkers, cancer survivors, remodeling contractors, hog farmers, children ages 8 to 12 per capita than a major city with direct flights. What happened to the old "If it'll play in Des Moines, it'll play anywhere?" That is not an endorsement for Des Moines either. Okay, so how does one determine where to go to conduct qualitative research? The answer can be simple in many cases. All one needs is a search engine connection from a computer to visit websites of Chambers of Commerce, International Trade Offices, Federal, State and local Government offices and more. There are also companies who assist researchers determining markets such as the Qualitative Research Network - 800-601-0834. John Cashmore, President of Market Resource Associates, Inc.and member of the Qualitative Reseach Consultants Association specializes in qualitative as well as quantitative market research techniques. Mr. Cashmore is based in Minneapolis, MN and consults with many Fortune 500 companies in a variety of industries.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale. Top Four Marketing Secrets of Building a Professional Practice Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. How To Conduct Effective Online Surveys Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are:Identify your objectiveDecide what information you needDevelop a questionnaireConduct the surveyAnalyze the responsesRecommend a course of action* Identify your objectiveOnline surveys are conducted to find out the characteristics, behaviors, opinions, and knowledge of a particular population. 10 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topic at your web site. Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your customers and potential customers with an E-Zine. A Creative RIOT Relevant, original and impactful: that's what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Mortgage Originator Marketing - Differentiate or Die One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. Second Dose Of Marketing Vitamins Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. FREE Means MORE Business Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing Lanyards are fast becoming the new "must have" promotional item.Events organisers in the UK are realising the potential that custom printed lanyards can have in brand awareness. First Steps to Developing a Marketing Plan Direct Mail . . Misrepresentation - Through Silence! We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past - when people are confronted with bizarre, freak circumstances they had never planned for, and then face agonizing choices regarding how to react - I'm now talking about cases where people willfully and proactively steer events in a certain direction. The Battle of Positioning -- Altruism or Paranoia? Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word. More Marketing Dope Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room. Eight Advantages of Fundraising Letters Over Other Methods 1. Personal Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped. Meaning and Marketing - The Eye of the Storm It's 1954. Yes, Mrs. Marketing From Both Sides Of The Ball In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game" or "establishing a marketing game plan".
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|
Article Menu:
Auto - Trucks :: Business - Finance :: Computers - Internet :: Family :: Food - Drink :: Health :: Home Improvement :: Kids - Teens :: Legal :: Marketing :: Online Business :: Parenting :: Recreation - Sports :: Self Help - Motivation :: Site Promotion :: Travel - Leisure :: Web Design - Development :: Women :: Writing ::