| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Burnout
Today I want to share a question from a reader who writes: How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60-80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. By the time I get finished calling my current customers and servicing their accounts, I am mentally burned out. I am in no state to begin calling for new business. What advice/strategy do you recommend to keep me "pounding the phone" and "dialing for dollars"? **** You ask an excellent question, and one that comes up for many people who conduct business over the telephone. Phone work can be exhausting! It is an intense experience. You must stay focused, listen carefully, assess prospects and respond quickly. Try making your new calls first. Set aside a specific time, such as the first hour or two in the morning (depending on how many customer service calls you need to make that day) and dedicate that time to making new calls and only new calls. When the time that you have scheduled is up-stop. Then, go on to your customer service calls. In addition, be sure to give yourself breaks throughout the day. Get up every hour and stretch. Walk around your office. Drink plenty of water throughout the day, so that you aren't dehydrated. Give yourself incentives. For example, every time you complete a predetermined number of calls, put some money ($1, $2, $5...) into an envelope. At the end of the week, take that money and treat yourself to something-even if it's only an ice cream cone! Find a mentor in your office (or outside your office) to whom you can go for a pep talk now and again. Maybe there are others in your office who are also feeling burned out. Form an informal support group. Gather testimonial letters from customers. (This is a great marketing tool as well!) Make copies and post them prominently near your desk. Take a yellow highlighter and highlight all the really good parts. This way when you feel a little burnt; you can remind yourself of all the wonderful things customers have said about you, your company and what you are selling. Recognize that what you are doing is difficult, and give yourself credit for what you accomplish! Remember that all your current customers were once new customers, and before that, they were probably new calls! Think about the all benefits you bring to your customers-you will bring those same benefits to the new calls you turn into customers. Make a list of those benefits, and also post that list prominently, so that you can look at it when you need a boost. Wendy Weiss, "The Queen of Cold Calling & Selling Success," is a sales trainer, author and sales coach. Her recently released program, Cold Calling College, and/or her book, Cold Calling for Women, can be ordered by visiting http://www.wendyweiss.com. Contact her at wendy@wendyweiss.com. Get Wendy's free e-zine at http://www.wendyweiss.com. © 2004 Wendy Weiss
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
How Testimonials Can Put You in the Spotlight If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule. Spike TV - Know Your Audience What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want. Mortgage Marketing - What Your Client Wants Your business depends on the success of your marketing efforts. If your marketing works, you'll get rich. Flesh Eating Spiders And Other Marketing Horrors After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies. Are You Losing Business? As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow up with your clients. Your Marketing - From The Couch To The Cash Register When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick road. When You Need More Than Magic To Keep Your Marketing Going It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. The Added Effectiveness of Promotional Products in Your Marketing Plan Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. Nurture Sales Leads with Direct Mail Marketing Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers. Gift Cards - Is It Time to Use Them for My Business? You're probably thinking, here we go again somebody is trying to sell me something that I really don't need. I'm sure it will benefit them, but will it benefit me? Firstly let me say that my company, Solutions Ink does sell gift and loyalty cards. Let Your Survey Write Your Business Plan Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke. Seven Common Marketing Problems Solved by Marketing Operations Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Print Marketing Campaign, Whats Important and Whats Not! Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Motivate Your Market Force IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today. Signage for Mobile Car Wash Vehicles If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. Dont Use Yourself as Your Pricing Yardstick "I wouldn't pay more than what I charge now."If you are not a member of your target market, toss this thought about your own preferences out the window this very minute. Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement. Time for A Marketing Tune-up If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with. The 30 Incredible Ways To Sell Your Products Now and Sell More How to sell more and sell quickly online for your products and service? Here is the long list for your reference. 1. The Mighty Marketing Brochure "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|
Article Menu:
Auto - Trucks :: Business - Finance :: Computers - Internet :: Family :: Food - Drink :: Health :: Home Improvement :: Kids - Teens :: Legal :: Marketing :: Online Business :: Parenting :: Recreation - Sports :: Self Help - Motivation :: Site Promotion :: Travel - Leisure :: Web Design - Development :: Women :: Writing ::