| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis! When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games. Even though he could afford more expensive seats, he chose to sit in the upper deck and whenever the Lions scored, he would throw business cards off the top deck onto the expensive seats below that offered a discount on a new car that was only good the following day. Joe Girard's example leads us to our first point: 1. Be Creative An instructor at a karate class might hand out business cards at his son's t-ball game that say "First Lesson Free with this card". A pet store owner might give out business cards that have an offer for a free goldfish, or 10% off a purchase over $100. No matter what your type of business, there is a creative way to get your business cards into the hands of buyers. If you can think of these creative ways before your competition does, you are one step ahead, and you will see the increase in business. 2. Remember the 1 to 1 ratio The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio. Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation. Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand. 3. Make them keepers Once you have your business card in the hand of your potential prospects, what is going to make them keep it? Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell. Since most of us are not in a need based business we have to get our potential clients a reason to remember us and keep our cards. Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design. Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry? If it doesn't, you may want to think about adding a value feature to your business card. 4. Leave them where you spend your money Just last night I went to eat at a Mexican restaurant, and sitting on the counter I saw about 30 cards for a car salesman sitting in a plastic business card holder. I asked the girl at the counter why they were there and she said "He said he was going to leave them for customers." This is just one example of somewhere you could leave your business cards. Other places include barber or beauty shops, medical offices including dentists, family medicine, chiropractors, and hospitals. These places are prime territory! Remember to ask if they mind, and tell they how much you appreciate it. 5. Ask for an opinion "Can I ask you a quick question? What do you think of my new business card design?" Then you hand them a business card. No matter what they say, now they have your business card. When they try to hand it back, tell them you had thousands printed, and they can have that one. Thank them for their time and tell them if they ever need what you sell or promote, your contact information is on the card. If you were able to implement just one of these 5 ideas each day, you would have more business that you could handle! Brandon Hopkins is the owner and founder of Business Cards Free, the most informative business card site on the internet. He is available for speaking engagements, article writing and advice about business cards. He may be contacted through his website at http://www.Business-Cards-Free.com.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
The Death of Product Packaging as We Know It. It used to be you that if you had a great product you put it in a package and voila! . . Growing Your Brand Assets Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford. Your Plan For Marketing Success The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed. Global Market in the Cyber world-Go and Get It ! With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture their entrepreneurship and realize their dreams of self-employment. Is Your Company A Member Of The Community? One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. Non-Aggressive Marketing Ideas for Enterpreneurs Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts. Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits What is Upselling?It means pre-selling any additional features of your products and services even before your customers make a purchase.For example, let's say you're selling a computer with a 15" monitor for $600. 5 Tips for Getting the Most out of Exhibiting at Trade Shows Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. How To Get Business With Your Business Card? So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. Creating Your Unique Selling Proposition or USP Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them. The Seven Deadly Sins of Ineffective Nametags Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. A Point in Every Direction is the Same As No Point At All Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me-ville.Where did this come from and how can you get it to stop?It starts publicly when we're very young. Successful Surveys: 10 Tips for Better Results Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers - inexpensive - non-intrusive - time-efficient (for you, and for your clients and customers) - protect your customers' anonymity (if important) - professional - no "cold calls" - no answering machines!And have you figured out how long it would take to have 100 fifteen-minute conversations instead? (I don't have to do the math to know that it's WAY too long!)So in this article, I'm going to talk surveys. Second Dose Of Marketing Vitamins Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Service Marketers; How's Your Packaging? When a shopper picks up a product in a store, what's the first thing they notice? The packaging, right? The same holds true for someone buying a service.Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Maslows Marketing Filter One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. Marketing Tips- Who Are You Competing With? Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. Painless Marketing for People Who Hate to Market Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not. To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. At the Speed of Light How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they they need more information in order to make the decision just to meet with you, let alone to agree to buy or hire.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|
Article Menu:
Auto - Trucks :: Business - Finance :: Computers - Internet :: Family :: Food - Drink :: Health :: Home Improvement :: Kids - Teens :: Legal :: Marketing :: Online Business :: Parenting :: Recreation - Sports :: Self Help - Motivation :: Site Promotion :: Travel - Leisure :: Web Design - Development :: Women :: Writing ::