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The Forgotten Market
There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. What you need to do though, is take the blinders off and focus on "all potentials" NOT JUST the one track mindset of setting up campaigns geared towards the online market. I understand that setting up an email campaign geared to the online market is easy in more ways than one. I mean the online community already "gets it" as far as how the internet and online marketing works, therefore the "education" isn't necessarily warranted or needed. Based on that it takes perhaps less time to see the fruits of your labour. HOWEVER ... What you are contending with when targeting just the "online" market is saturation. Those online stand a good chance of already being exposed to someone from your particular program already sending them something, therefore your message is lost. The offline market however haven't been exposed and therefore you have a fresh audience to target your message to. The question is "how do I reach them?" I'll get to the "how do I" in a second, but first let me explain to you WHY I am so bent on you considering the offline market. I have worked with my local Enterprise Center - in Ontario (Canada) these Centers provide those who want to start a business with information/support and guidance to get up and running. What I have done is sat down with my local center and asked, based on the coaches experience, what seemed to be some of the bigger challenges that their clients have been asking for help with. The majority responded in the area of marketing, more specficially online marketing and how to get their business online. These people are offline and therefore are the "forgotten market" that I was referring to. The reaching them quite frankly is the easy part of this whole process. What I did was, through talking with the business coaches, it made arrangements to faciliate a series of workshops geared towards online marketing and how to get a business online. It took a little work in writing the seminar, however, the end results were incredible. See, by doing these workshops I had a room of 20-35 targeted "visitors" to my workshop. They were there because they were INTERESTED in what the topic was and were looking for INFORMATION to help them. Within the confines of my workshop I was able to weave in my affiliate programs - the ones that related to the topic at hand. I explained how these products/services worked for them - the basic "WHY DO YOU NEED THESE IN YOUR LIFE" process. I also shared information that would help them know what to look for when looking for these specific products/services. Therefore, I am building trust and rapport with them. The end result??? I sold several products/services to these people and added to my affiliates. For those who were not quite ready yet to purchase, they signed up for my newsletter that deals specifically with the topic and again hits home why these products/services are beneficial to them when they come online. It was a huge win/win. The attendees recieved some good, solid information, the kind that helped them make a more informed buying decision. I received not only 25-35 SOLID members to my affiliate programs and/or made sales for the products/services I was promoting...but, it pegged me as their expert to the point where and if I decide to put on more seminars they want to know. HOW POWERFUL IS THAT??? Pretty powerful!! It isn't hard to put on a workshop or seminar, it takes a little time, but the end results are far worth it. Give it a shot, the first seminar may be a bit nerve racking for you, but get one under your belt and you will see just how effective it can be and you'll add it into your marketing mix for sure!! Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY! http://www.profitspace.com/coach
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