| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of the people on your contact list and what to do once you have those referrals. Most people will not feel comfortable giving you referrals until they know how you intend to handle these contacts. No one wants to refer you someone that you are too aggressive with, that you take advantage of, or for what ever reason, that you make them look bad in front of. The following is an excellent approach to use that is not only non-threatening for the referred person , but does not embarrass the person giving the referral. 1. Determine who your client base is. For illustrative purposes, let's say your clients are CPAs. 2. Ask everyone on your MEMORY JOGGER list for a referral to a CPA. 3. Tell everyone who you ask for a referral from, that you will be using these referrals to seek advice on how you might best develop your new business. Make it clear that you will not be asking for work from these referrals. 4. Write THANK YOUs to all person who provided you with a referral. Ask that they keep you in mind in the future, should they have contact with other CPAs . 5. Contact the referrals you receive and make an appointment for that advice- making sure that you are clear about your intent- to get advice, not sell anything. Also make it clear that you will only need a brief period of time- let's say ten minutes. 6. At this appointment, be prepared with survey-type questions to ask. These questions should be geared toward finding a need for your product or service. This need can be of a general or specific nature- you are seeking information here. 7. Once at the appointment, conduct yourself professionally. Dress appropriately. Upon completion of the interview, ask for a referral of someone else you might be able to seek advice from. 8. Write a THANK YOU note to the person you had the interview with. Thank them for their time and help with the advice they gave you. Thank them for their referral. 9. Contact their referral. Make an appointment with them, using the name of the person who gave you the referral and making your intentions clear. 10. Repeat the above process. This approach will open many doors for you. It is non-threatening and low-keyed. The information you garnish will be useful in helping you tailor your products and services to meet the needs your client base. It will also encourage members of your MEMORY JOGGER list to refer more possible clients your way, once they see how you handle the first referrals they send your way. Nancy Roebke, is the Executive Director of Profnet Inc, a professional business leads generation corporation. We bring business professionals together in a non-competitive environment to help each other make more money. mailto:execdirector@profnet.org http://www.profnet.org Copyright c Nancy Roebke
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Be a Smarter Marketer - Learn the L-A-W for Trade Shows People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them. Discovering The Benefits That Hook Your Prospect Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features. Ten Breakthrough Marketing Ideas Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic. How to Conduct a Successful Fax Marketing Campaign 1. Focus your fax marketing on one objectiveFax is a flexible medium, and is being used by Adestra clients to sell off-the-page, to conduct research, for broadcasting newsletters, for generating prospects and for database cleaning. Another Commercial? Dont Touch That Dial! Watch & Learn When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?If you do, you're missing a golden opportunity for increasing your business.When you pay attention to ads, you can very quickly pick out ads that are effective. Five Marketing Tips to Double Profits It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2 As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don't recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients. The Five Most Common Joint Venture Marketing Mistakes To Avoid Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone. The 5 Musts of Marketing For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you engage in?" I get the full gamut of responses from the proverbial deer in the headlights stare, to a vociferous, "I hate marketing, it's the least favorite part of my business!"After years of witnessing this reaction, and learning a bit about modern marketing, I'm starting to understand why traditional marketing is perceived and experienced as a necessary evil and avoided like a root canal. Ditch Coupons Before Customers Ditch You Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts. Down To The Wire When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing. 10 Ways to Get Your Flyers Noticed An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. If You Can't Answer This Question Your Business is Doomed! How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you "What do you do?" and every time someone reads your marketing materials you have the opportunity to:* Interest potential clients * Increase the potential for referrals * Find out about potential strategic alliances * Create recognition for yourself and your business * Position yourself as an expertStop right now and take the time to discover how to answer the question, "What do you do?" in a profitable way. Five Steps to Partnering with Companies to Build Your Client Base Wouldn't you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise. Does Your Marketing Pass This 10-Point Test? Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. Marketing The Real You I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Mail Orders Most Common Mistakes THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook. Why Pay for Online Press Release Distribution? We've all heard that "free advice is worth what you pay for it.. PowerPositioning: WillYouAcceptThisRose.com Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. The Exiler THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of them fail, or give partial results because they are based either on buying behavior of customers or extensive surveysWhen the customers choose to buy a product they look only into very few features of product / service which are vital for their selection.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|