| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition - how best they operate, what they lack and then how to capitalise on it! Study the Competition Offline Start by reviewing the Yellow Pages, the Thomson Local or even go online to determine what you're up against locally (and if applicable nationally). Make a list of the businesses you need to research, then systematically list the advantages and disadvantages associated with each company. Try to be as objective as possible. Some questions you might need to ask about the opposition include: * Where do they advertise? * Who buys from them? * What form of marketing seems to work best (or not) for them? * Do they produce a newsletter you could join? * What's their background? * Do they try to appeal to all sections of your particular business sector, or do they have a niche market? Study Your Competition Online If a competitor is consistently higher in search engine rankings than you are, work out how they got there. For example use www.linkpopularity.com to see which sites link to their website, as well as your own. Relevant links can dramatically increase traffic to your web site as they provide an excellent source of consistent and targeted hits. Review your competitor's website from top to bottom - essentially 'get under the bonnet' and see what makes it work. View the competition as not only a force to be overcome but an aid in your marketing efforts. You might be pleasantly surprised, or shocked, when you compare your business to what else is out there. Either way you'll learn a great deal using this method! Andrew Ludlam is a client attraction expert, and Director of Maverick Marketing Solutions. If you're deadly serious about maximising the potential of your business, then I urge you to visit http://www.maverickmarketingltd.com and sign up for the monthly 'Maverick Marketing Solutions Newsletter'... where you'll also receive the FREE white paper "Six Magnetic Ways To Attract More Clients To Your Business In The Next 90 Days..!" (Value $37) Warning! This could be the last business marketing website you ever need to see...
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Marketing Success - Marketing Strategy - Brand Identity Guru Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. Marketing Worksheet Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here's how to start: First, list each company's top executives, products, and services. Time for A Marketing Tune-up If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with. Mortgage Marketing - How to Earn More Business From Realtorsฎ Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it's effective?Being effective first means understanding how marketing to real estate agents works. Otherwise, you're practicing the definition of insanity - Doing the same thing repeatedly, each time expecting a different result. Marketing Strategy - Spell Out Your Unique Value I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question. How You Can Make Money From Competitors Easy Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. Get FREE Web Tips From Your Competition I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. Knowing Your Customer Is The Key Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. Overview on Qualitative Data Collection Techniques in International Marketing Research This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking of market research, surveys are most likely the first technique that comes to ones mind. Making Networking Work Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Writing Sales Letters That Sell The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site. Take the Logo Litmus Test Here is your C.I. Marketing Miracles - Do They Just Happen? A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. Effective Marketing For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. 11 Powerful Marketing Tips Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. 30-Minute Marketing Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Strategic Internet Marketing I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Buzz Word Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. What Can Star Wars Teach You About Creating a Buzz for Your Business? Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. 21 Must-Have Web Site Elements Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them.
|
| home | site map | bad credit loans |
| SUBJECTS: Advertising Book Marketing Domain Names Email Marketing Ezine Marketing Ezine Publishing Internet Marketing
|