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Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following: Tip #1: MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to you is not necessarily effective for your desired audience. Do your market research and test your strategies on your target market. Tip #2: CREATE A SYSTEM Design a system for external and internal marketing that you can implement over and over again. Leverage your efforts. Don't waste your time, effort, and money with one-shot deals or fragmented marketing activities. Tip #3: FOLLOW UP, FOLLOW UP, FOLLOW UP Work your marketing system, especially your follow up activities Always have the next step planned and let your prospects know of future opportunities to engage you Always contact your leads within 24 hours of receiving them Always follow up by e-mail, telephone, etc, multiple times (80% of sales are made with 5 or more contacts!) Most effective means of getting clients (by far) is word of mouth referrals. Cultivate and follow up with your referral sources. Tip #4: ALWAYS INCLUDE THESE THREE KEY ELEMENTS: Element 1: POWERFUL HEADLINE Element 2: COMPELLING CALL TO ACTION Element 3: CHOICE OF CONTACT METHODS Tip #5: ALWAYS ANSWER THESE FOUR CRITICAL MARKETING QUESTIONS: Question 1: WHAT'S THIS ABOUT? Question 2: WHAT'S IN IT FOR ME? Question 3: CAN I TRUST YOU? Question 4: DO I FEEL GOOD ABOUT THIS? These elements will make all the difference in the world between struggling to get clients and becoming wildly successfully in marketing your services. They are worth investing your best efforts and getting the support you need to implement them effectively. A California-based Licensed Marriage and Family Therapist and Relationship Coach, David is founder and CEO of Relationship Coaching Institute.com and BuildingYourIdeal Practice.com, and the author of How To Build Your Ideal Practice In 90 Days and the How to Get Clients Toolkit. You can visit his website at http://www.BuildingYourIdealPractice.com and subscribe to the free monthly Getting Clients Newsletter, and get access to our f'ree monthly Practice Building tele-seminar, and 3 other great bonuses.
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