| |
| |
|
Online Resource Information |
Guaranteed Targeted Website Visitors from just $0.20 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
|
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make. If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers - you have to invest your time into creating marketing assets! Just like the wealthy invest in assets that continuously appreciate and generate more money - like real estate, the savvy entrepreneurs invest in creating marketing assets that grow your business with no additional expense. What are those assets? Here is just a short list: Content Info products Referral partners Ezine subscribers list Customers list Incoming links to your website Testimonials Education So if you want to become the "top dog" in your industry, you've got to start doing what the "big dogs" do. To begin investing your time into creating high leverage marketing assets use this short checklist: DON'T design expensive logos. While establishing your uniqueness is important, people will not do business with you because you spent money on a cute graphic! DO survey your ideal clients. Learning and understanding their needs allow you to offer them solutions they want - and that makes you incredibly attractive to them. DON'T place ads that feature little more but your logo, phone number and address. Stop kidding yourself thinking you are the next IBM or Coca-Cola and that merely mentioning your name will get people pounding on your door! DO create content that addresses the most pressing needs your prospects and clients are desperately trying to solve! Write articles, create special reports, publish an e-zine or e-book (or regular book), and record audio/video products. If you advertise - advertise those products not your services. DO take time to learn and leverage free publicity. Research media contacts, take time to understand what type of information appeals to them, and become good at presenting your information in the format they like best. DON'T attend every networking meeting you can find. Your time is much too valuable to try to attract business in one-on-one fashion. Contrary to the popular belief - networking isn't cheap! If you sum up the cost of your time, the price you pay to eat all that rubber chicken, and the energy to follow-up with people who will likely never do business with you - it's a very expensive (and ineffective) way to find only a handful of qualified prospects! DO develop informative presentations. Find large gatherings of your ideal prospects and become good at getting yourself invited as a speaker. DON'T fiddle around adjusting the shades of colors on your web site! DO look for online communities that already attract your ideal clients and find a way to make them link to you. Ask them to post your articles. Make your site content rich so they will want to list it as a resource. Or sell an info product and invite them to become an affiliate. DON'T beg for referrals! DO create ways your current clients can easily "give you away" (like an article or an audio CD) DO build relationships with referral partners. Create ways in which they can introduce you to hundreds or even thousands of prospects at once! DON'T try to figure everything out on your own - that's a very expensive way to learn marketing and build your business. DO invest in knowledge products and access to experts. An hour or two with a knowledgeable advisor can save you th0usands of dollars in time and money wasted on wrong strategies and improperly implemented tactics. Providing people with easily accessible information about solutions will position you as a valuable resource and an expert. These tools will not only attract all the new business you want, but they will allow you to charge the money you deserve and create the lifestyle you desire. So stop wasting time eating all that rubber chicken and chasing people who will likely never do business with you nor refer a single client. Instead, start creating high-leverage marketing tools that over time will generate an avalanche of new business! (c) 2004 Adam M. Urbanski The Author, Adam Urbanski, the Marketing Mentor, helps Service Professionals and Small Business Owners attract more clients. For more free tutorial articles, hot how-to tips and a FREE 32-page marketing guide go to http://www.themarketingmentors.com
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Marketing is More Than a Token Process "Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series. New Years Revolution No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. Knowing When To Charge More and To Charge Less More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. A Questionnaire for Businesses As best you can, answer the following twenty-five questions. There's no scoring. Client Attraction Technique #1: Niche Marketing When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. 10 Steps To Getting Paid For Your Marketing Materials How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. Questioning the Data of Demographic Off The Shelf Marketing Products I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. The Added Effectiveness of Promotional Products in Your Marketing Plan Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. Build Relationships Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Fundraising: How To Avoid Three Common Mistakes I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. The Role of Marketing for Boards of Directors Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. 11 Ways to Turnaround a Cash-Strapped Business or Practice This past weekend I received a disturbing message from a dear friend. His business wasn't generating all the income he needed. The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. Free Publicity for Restaurants One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. Loan Officer Marketing - Why Realtorsฎ Don't Read Your Brochures When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized attention and a commitment to professionally serve the client. Top Four Marketing Secrets of Building a Professional Practice Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Packaging Trends You Cannot Overlook (Part #2) Part #26) Food safety is becoming paramount.What this means to you: No longer are the words tampering and bio terrorism buzz phrases. Trade Shows Are Not a Waste! According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time. Consider Consumer Psychology In your marketing efforts, be they on or offline, it's wise to consider the psychology of the consumer you are targeting. If you've done your homework you've developed a profile of your ideal customer and how your unique selling point speaks to them.
|
| home | site map |
| SUBJECTS: Advertising Book Marketing Domain Names Email Marketing Ezine Marketing Ezine Publishing Internet Marketing
|