| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses: Trouble defining their "BIG PICTURE" Little to no understanding of "evolution focus" Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next" Not enough information about options, alternatives and solutions to common strategies Not enough knowledge or support to ask the right questions when researching opportunities Challenges in differentiating between "good advice" and "bad advice" Difficulty bouncing back from ill advised decisions Exhausting unnecessary dollar amounts for otherwise less expensive projects Not enough resources to avoid future mistakes Unrealistic expectations about each unique component of the marketing mix and how enlisting one does NOT guarantee another. Somehow along the way the corporate mentality of "delegate everything" has convoluted the fact that small-mid sized businesses don't always have the resources to do this. Owners who elect to "do everything", do so under the pretense that it will only be temporary and that as soon as money comes in they will contract the right people. The underlying trouble here is that those who choose to do it all - find themselves spending more time and money researching information that is readily available in the right places; the revenues they need to hire someone - get harder and harder to generate and somehow mover further and further away from them. Prevention marketing can provide a quick resolve. Albeit a "new concept" by definition - Prevention Marketing allows business owners to consult with Marketing Experts who have "been there & done that" time and time again. These Marketers have made the mistakes that they advise others not to or they have helped countless clients bounce back from their mistakes (and learn just the same). They are also very connected to those who work in the trenches (if they don't do it themselves) and they do regular research on new and innovative solutions to age old and up-coming marketing strategies. Prevention Marketing can set business owners up with all of the right information BEFORE decision and implementation begins; in turn avoiding, reducing or in many cases eliminating the effects of above growth symptoms. Keep your eyes and ears open for a Prevention Marketer in your region; they could save you hundreds if not thousands of dollars on marketing your business! About the Author: Cijaye DePradine is the Principal Preventive Marketing Strategist for Cijaye Creative (http://www.cijayecreative.com) and a variety of business partners throughout Canada. She is also the author of PROJECT jumpSTART (http://www.jumpstartexperience.com)- A planning template for YOUR marketing SUCCESS. She has helped numerous businesses save thousands of dollars in marketing while also contributing to their gains and acquisitions in the areas of Internet marketing and publicity.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
10 steps to promote your business 1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly - relatives, friends, ex-colleagues etc. Teaming Up Marketing and Sales The Pitchers: SalesLet's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. The Marketing Plan and the Four P's The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" - Product, Promotions, Price, and Place. The Role of Marketing for Boards of Directors Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. Improving Lead Generating and Conversation Rates: Think Like a Farmer John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. Did You Know Your Mind-Set IS Your Problem? How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Take My Commitment (to Your Biz) Quiz! Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to create a business plan?A business plan ensures you have a well-thought-out plan for your business. Quick Postcard Design Tips TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. Dont Let Your Business Cards End Up in the Trash Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Communicating Our Attitude The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. Whats In It For Me? Sometimes, one of the most difficult things to teach beginning sales professionals is the difference between features and benefits. All too frequently, sales people list their product or service features, without articulating how those features will ultimately benefit that prospect or customer. Get FREE Web Tips From Your Competition I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. Free or Not Free - That is the Question You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It's great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. A Jack Of All Trades Is Often The Master of None You've heard variations of that saying your entire life. Consider: a marketer to all markets . Three Ways to Put Fresh Spins on Old Marketing Concepts Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming. Top 7 Tips for New Businesses The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Consistent Marketing Provides Big Rewards Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. How To Make More Money The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. Grab Your Audience by Focusing on Benefits Have you ever chosen to pay attention to someone just because they were so self-absorbed they didn't even know you were in the room? Of course not! We pay attention to people who take an interest in us. If we want our readers to pay attention to us, we better pay attention to them!The people we come in contact with through the course of our jobs are human beings with feelings, needs, wants, and desires.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|