| |
| |
|
Online Resource Information |
Guaranteed Targeted Website Visitors from just $0.20 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
|
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet. Be really, really good looking. I don't know if you've had this experience, but every time I turn on SoapNet I feel overweight, ugly, and hopelessly average. There is no way I could ever compete with the collection of beauties, male and female, that the soap operas have assembled. But before you go out and buy a Bow Flex and dye your hair blonde, remember that I'm talking about your home business in this article. Just because you are running your business out of your home on a low budget does not mean it has to look like you are running your business out of your home on a low budget. Invest a little bit of money into getting a professional logo and stationary. If you own a website and cannot afford a professional web designer, take courses at your local college. Presenting your business professionally can open up doors you may believe are closed to you. Give them something to talk about. If soap operas do nothing else well, they create scandals that have people talking for days. It is a TV show for crying out loud! Can you imagine what kind of publicity you could bring to your business if you gave people something to talk about the way the soaps do? I'm not suggesting doing anything illegal or scandalous. But make sure your business does something that people would be willing to talk about. What do you differently than your competitors? How can you turn that idiosyncrasy into positive publicity? What good causes are related to your area of business? Is there some kind of event you could sponsor that would make the evening news and benefit a worthy cause at the same time? People like SoapNet because it is a lot more exciting than there own lives. Give people something exciting to talk about, and I guarantee they will. Be the good guy. In the days of silent films, the audience used to cheer when the hero first appeared on screen, and they would boo and hiss each time the villain showed up. Earn your clients' and customers' applause by being the good guy. We have all had dealings with people we don't trust or who were extremely difficult to work with. Ask yourself, Are you the shifty-eyed gravedigger American housewives everywhere hate to see on television? Or are you the honest, wholesome doctor moms would love to have their daughters marry? Conducting your business in a way that earns peoples' trust will go a long way in creating word-of-mouth referrals and sincere praise for your company. Remember, like so many SoapNet actors and actresses, your business can get type-cast very easily. Make sure you are cast as a hero and you can't go wrong. Keep it simple. There is an entire channel, SoapNet, dedicated to explaining who is sleeping with whom, what happened when, and who is whose father. Plot twists and messed-up family trees may work well for soap operas, but people place a premium on simplicity when it comes to business. This does not mean that you have to dumb down everything you do, or stop offering complicated or intellectual services. It means the way you present your business is honest - what they see is what they get (see the first tip above). Do not sign a new client only to later surprise them with hidden fees or contract loopholes that will strain your relationship. This tip has everything to do with creating a relationship that is honest and transparent. Perhaps your business is built around something that you know that other people don't. Do not put yourself out of business by giving away all your secrets. But keep your client or customer relationships open and honest. You'll find that fewer people will try to take advantage of you when they trust you are not trying to take advantage of them. Nobody actually falls down elevator shafts. But you may want to consider pushing parts of your business over the edge. Soap operas are king when it comes to character turnover - if they are unpopular or the story line isn't going anywhere, there never seems to be a lack of creative ways to kill them off. Take a look at your business and see if there are any aspects of it that may need to be "taken care of," as it were. Cutting down costs by cutting out baggage could do wonders with regards to your bottom line. The SoapNet channel is now in more than 40 million homes. If you play your cards right, your business could be too. Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. To find out how to get SoapNet on your television, check out I-Satellite.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Mortgage Marketing - How to Find Your Niche Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Testimonials - FREE Quality Advertising FOR YOU! Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites TESTIMONIALS. These might be called "reviews" or "peer reviews" or "customer comments" but they are all testimonials - a third party endorsement as to the merits of a product which helps another potential customer decide whether they wish to engage with this product or service. When The Stars Align - Choosing the Right Entertainment Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest. Marketing Tips- Who Are You Competing With? Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. Thinking About More Business What does an old Russian joke have to do with getting new business? Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you really should be asking yourself why not. People Do Business with People They Like People do business with people they know and like! In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on. Writing Marketing Copy That Sells When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Marketing On The Cheap: Speak Out! No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. Good Marketing is Like a Bad Habit You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. 5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing! In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities. Take a Leap! How To Take Your Business To New Heights Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?Regardless of the current reality, your business can always improve. 25 Ways To Make Your Next Direct Mail Campaign Work This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. 10 Essential Criteria For Choosing Your Target Market A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group. Trade Show Videos Need to be Planned A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems. Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped. People Pleasing Postcards Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening. How To Recognize Your Niche Marketing Agenda Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. Sales and Marketing: Can One Exist Without the Other? Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Marketing Lessons From TV's The Apprentice Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines.
|
| home | site map |
| SUBJECTS: Advertising Book Marketing Domain Names Email Marketing Ezine Marketing Ezine Publishing Internet Marketing
|