| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
Behold the Power of the Tip
You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store? One of the most effective methods for delivering your content is in small chunks. In a speech you do this with quotes, tips to remember, and short items. In print you write a how-to article with the 5 tips. Or you create a booklet of tips. Online you do the same thing. You create a series of tips. Tips can be delivered online in a variety of ways. The most obvious is a tip of the week or tip of the day. With this technique you merely change the web page as often as you've promised a new tip. But this can be very time-consuming, especially if you decide that a daily tip is appropriate for your audience. How do you decide how often to change the tip? Determine how often you want your online visitor to visit your website and publicize new tips for that time frame. So if you want them to come back daily for a new tip, then plan to change it daily. A trend to watch...increasingly experts are relying on their email newsletters to deliver tips to their audience, rather than trying to encourage people to visit their site regularly. Unless you change a lot of content regularly, there really is no reason for them to visit. You're better off delivering your content *to* the audience rather than waiting for the audience to come to you! If you want them to visit daily you need to invest in an automatic method for updating your tips. Generally this will be a cgi (common gateway interface - it's a "techie" term you don't need to remember) or a web application that will automatically post a new tip daily. You'll need a technical person to do this one for you, so plan to pay for that expertise to set this up. Once it's set up, you can easily enter the tips and keep them updated. As an alternative to a daily tip, you could provide a tip that changes each time someone visits the page. This may be more effective if you want to keep someone on your site. And it shows them a lot of content in a short period of time. Again, you'll use a cgi for this. Generally you can use the same one as you did for a daily tip - just set it to change each time the web page is loaded. Yet another alternative is an animated gif. This is a series of graphics with tips on them. They are put into a simple animation program so that they change from one graphic to the next, as someone is on your page. If you have a graphics animation program, you can do this yourself. Tips are the most versatile and useful piece of information you can create. Get into the habit of recoding tips each time you think of one and each time you share one with a friend or client. Keep those tips handy! Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
How to Save Thousands on Your Marketing Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. An Example of Understanding Consumer Thinking A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my community provides free lunch, open to the public. Direct Mail Response Rate Boosters (12 tips and ideas) 1. Mail to a different list Your list is the most important part of your direct mail campaign. Creating Your Own Lead Capture Pages Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them. Powerhouse Marketing With Persuasive Postcards The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Trade Show Exhibit Booth - 7 Tips to Improve Yours Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. The Great Direct Marketing Conundrum Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. John Kerry, Amazing Direct-Marketer! If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads.. Top 9 Strategies To Attract More Clients Now 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. Wealth Knowledge & Power - Lost Secrets From Ancient Masters Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. 9 Highly Effective Marketing Tips Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.Tip 1: Look for some low-cost ways you can enhance the perceived value of your product or service. Top 10 Dos and Donts for an Effective Business Referral Network! Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples) I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. Questioning the Data of Demographic Off The Shelf Marketing Products I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. Getting Ideas for Your Postcards If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file. If You Can't Answer This Question Your Business is Doomed! How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you "What do you do?" and every time someone reads your marketing materials you have the opportunity to:* Interest potential clients * Increase the potential for referrals * Find out about potential strategic alliances * Create recognition for yourself and your business * Position yourself as an expertStop right now and take the time to discover how to answer the question, "What do you do?" in a profitable way. The Top 10 Marketing Tools to Grow Your Business in 2004 Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. Marketing to the Affluent - with Wine With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Viral Marketing Viral marketing involves the use of surf-exchanges, and if you don't know what a surf-exchange is, its a site that you can join, often for free, and exchange web page views with other members.You submit the website you wish to promote, and then you usually get a 'start page' that you load into your web browser and you start to view other web pages. How to Leverage Your Most Powerful Marketing Tool Second in a series of three articles:What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis?and not spend a fortune in the process?If this sounds too good to be true, then you've not mastered the art of leveraging your firm's online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctly.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|