| |
| |
|
Online Advertising |
Guaranteed Targeted Website Visitors from just $0.45 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
All Along the Digital Watchtower
It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence? Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company's return for a specific process or period of time. Many never think to actively monitor what a company's competitive position is vis-à-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines. Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:
Usenet/Newsgroups can in fact be an extremely valuable resource for unearthing competitive intelligence about a direct competitor's products or services; "Usenet/Newsgroup mining" certainly works well for United, IBM, Microsoft and many other corporations. These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in the 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand, and/or use free tools offered by many of the search engines or portals (small plug: we offer a free and low cost Competitive Intelligence service via our web site). But, be forewarned, if you don't use some technology to leverage yourself, it can take a great deal of time to assess these metrics, but well worth the effort. In the end, you will know what your online market presence is and be armed with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And, most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping the digital age! About The Author Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Tracking Google and Googlebot Using PHP Many people work for hours and hours, days and days to make sure the Web site they have is ready for Google and it's Googlebot whenever it might come for a visit.The problem most folks run into though is how do you know it is there? Some forum and blogging scripts come with better ways to track bots as they comb through your pages. The Deadly Itch! It is a story about Manku, a blind man who was lost in a maze of wealth. It is a story about each of us. Getting Some Good Ol Internet Real Estate Real estate has made many people large amounts of money in the offline world, no doubt. But is there a way we can utilize the same concepts from the offline world and bring them online?Good question. 3 Link Exchange Methods Link exchange is one of the many Internet marketing strategies aimed at:1. Boosting Traffic 2. HOLY TRINITY: The Three Focal Points Of A Successful Online Venture "For which one of you, when he wants to build a tower, does not first sit down and calculate the cost, to see if he has enough to complete it?" - Luke 14:28Business is once again thriving in the online scene. It has successfully rebounded from the tragedy of the dotcom bubble burst during the millennium's turn. Why Test? Marketing should be treated like a science. If you are serious about making money on the Internet, it is absolutely crucial that you spend some time testing your results and refining your approach. Using Back Links to Get Top Search Engine Ranking There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before they read your ad or message, so it's important they get noticed.Below are ten simple, but powerful web marketing tips to get your ads or messages noticed. Niche Marketing the Right Way! Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. Internet Marketing and Your Old Age Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U. How To Create An Automated Income Producer One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder.You might not realize that this is one of the easiest and best methods of selling your products or affiliate products because you develop a rapport or relationship with your subscribers by giving them quality information. The Real Truth About Making Money on the Internet Are you thinking about starting an online business? Have you already started one and you're not making the money you'd like to? If you answer yes to either of these questions then there are some truths about internet marketing that you need to know.First of all, "Forget All The Hype" and "Get Rich Quick Schemes" that you read about every day on the internet. What Are Really The Best Strategies or Ideas for Internet Marketing? There are many ways for you to do effective Internet Marketing campaigns. The first thing you need to do is build a targeted database of customers. How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits Set up multiple simultaneous marketing campaigns with database marketing automation email software that get results exploding your internet business marketing while growing multiple optin lists, prospects consistent follow, increasing Back End Sales, and bottom line profits.When you don't follow up your prospects or customers with additional information, you are allowing valuable customers and prospects to skip from your grasp, go to your competitors, and satisfied their needs, at the expense of what should have been you're your profits. Progress to Success It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. How To Write Effective Safelist Headlines Your headline is the gateway to your advertisement. It will either entice your reader to continue reading, or turn them of before they've read a single word about your product. Profiting From Your Online Business Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. How Do You Increase Your Conversion By Over 70% Instantly? At times, marketing your business online can seem incredibly complicated. On any given day, you may see 20 different tips being thrown at you for improving your marketing. How To Get An Instant Flow Of Traffic Doing What You Always Do How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe. Online Advertising Sinks into the Abyss! Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then.
|
| home | site map | bad credit loans |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|