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An Overlooked Fr~e Advertising Opportunity
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity. After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email. This disappoints me as I always like to check out the sites of the people I am signing up with. It almost makes me want to unsubscribe.......almost. ;-) But I know that some publishers may just not know that you can take advantage of this advertising opportunity. I also didn't know of such opportunity when I was first starting. So, by writing this article, I hope to make publishers and listowners aware of this fr~e advertising. Whether you use Yahoogroups, Topica or a list manager that you have purchased, you can change the welcome message. Personalize it by introducing yourself and letting the subscriber know about your website/business.
There are numerous things you can promote with your welcome letter. Also, do not overlook your goodbye letter. You have one last chance to get this person back. Make it a good one. ;-) I also have a little message in my goodbye letter that encourages people to let me know why they unsubbed. Example: Thank you for being a subscriber to My Own Ezine. I am sorry to see you go. If you could take a minute to let me know why you unsubbed, I would appreciate it. Please drop a quick note to mailto:ter02@newnorth.net?subject=unsub Thank you. You might learn ways to improve your ezine by asking former subs this question. Of course, they do not all answer, but a good many do! Always reply to them with a short but appreciative thank you note! I also promote many of the same things as I do with my welcome letter. By doing this you just might get this person to think........"Maybe I will take one last look and see what they have." In this business, you have to utilize every opportunity possible and this FR~E advertising could turn out to be a golden one! Happy Holidays to you and yours! About The Author Terri Seymour owns and operates MyOwnEzine.com. Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com For a complete list of her articles available for reprint please email: mailto:myownezine-index@getresponse.com You can contact her at mailto:ter02@newnorth.net
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