| |
| |
|
Online Resource Information |
Guaranteed Targeted Website Visitors from just $0.20 per 1000. 24 Hour Unique Visitors, Online Stats, 30 Day Guaranteed. We offer Country Targeted or Mainstream Traffic at wholesale cost.: CLICK HERE |  |
|
|
|
You DO Have an Email List Dont You?
No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why? Because your list keeps you in touch with your clients and prospects; it develops a relationship of trust; people buy from people they trust; and finally, it's a very cost effective way of marketing. Take this example of a hairdressing business with a proprietor we'll call Sophie. Sophie obtains the email addresses of her clients in her database along with details of the types of services they generally require eg, perm, haircut, shampoo etc. She and her team know the periods between services so, when clients are due for another hairdo, she sends them an email reminder suggesting they ring a day or two in advance to ensure a booking. Clients respond. Occasionally, she has a low demand day. Her paid staff is going to stand around without a full day of work. Sophie goes through her database and finds several clients who would normally require a new hair job around about that time. She sends them a short email offering several booking times and a small discount if they accept. Bingo! Instead of four hours without bookings, she now has three hours taken up. This is only one of many examples. Veterinary practices email people about their animals' vaccinations; dentists about follow-up work; hardware stores about specials and so on. If you haven't got and maintain an email list, you are missing out on opportunities, including some new ways to make money. Also, if you send letters to clients/prospects now, you can cut out the expense of postage, stationery, lodgement, printing and other associated costs. This is all good stuff, however, your list has to be obtained and managed in accordance with the various Spam legislation. That's why you must get people to opt-in and agree to receive email from you before you send it. Double opt-in occurs when people subscribe to your list from your Internet site and you send them a message seeking assurance that they ... and not someone pretending to be them ... actually completed the subscription. When they reply, the deal is done. This can all be done automatically saving you a tremendous amount of time and money. So, if you haven't got an email list, what will you do about it today? Copyright Robin Henry 2005 Robin Henry is an educator, human resources specialist and Internet marketer whose firm, Desert Wave Enterprises, helps individuals and businesses improve their performance by using smart processes, smart technology and personal development. He lives at Alice Springs In Central Australia. Visit Desert Wave Enterprises to read more about email.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Sales Prospecting for Appointments by Email A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. The List Is The Thing Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors. How To Create Gold With Email Promotions - Part 2 Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph. Attract New Subscribers With Magnetic Ads One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes. Opt-In Email to Increase Website Traffic and Boost Online Sales Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website.. Top 5 Reasons to Use Autoresponders One of the best and newest tools out there for generating revenue is the Auto-Responder. If you aren't using this tool in your business you are *losing money*!Many times customers arrive at your website but aren't quite ready to buy. Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products 1) Website FocusMake sure your site is focused on a specific category of products. I cannot stress this enough. 9 Tips To Help You Write More Powerful Emails 1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. The Fastest List Growing Secret Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity.First a little history. One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List I bet you want to know what that one great way is! Right?!Well, I have found that one of the fastest ways to make a lot of money from your opt-in email list is by giving teleseminars. Many people do teleseminars but just to deliver information. How To Set Up an Ezine Encyclopedia Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free. 15 Ways to Manage Your E-Mail More Effectively ? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it - or both! - e-mail is increasingly the primary method for communicating in today's digital world - at work and at home. Research shows that introducing e-mail into a company increases printing by 40%. Seven Tips To A Perfect Email Ads Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.Most of the time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit the delete and move on to the next email. How To Use a Message Sequence to Increase Your Sales If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales. Email MarketingTips - 3 Reasons Why Business Must Use Email Communications Whether a company sells light fixtures to large corporations or provides stock analysis to CEO's they should all be using the power of email on a daily basis to:1. Create customer loyalty2. Successful Advertising Most folks starting out on the Internet have tried free classified ads sites and they usually get hit by people trying to sell you stuff. Or, they get into the top twenty results in the Search Engines, and a week later drop to number 164. What is Gmail? Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Improve Email Deliverability: 15 Tips for Email Marketing Success Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating-and more expensive-by the day. Delivery rates for email have gone through the virtual floor. Newsletter Template: Should You Use Them? There is currently a huge demand online for newsletter templates. In fact, if you are a graphic designer looking for some new work to do, you should really think about creating some newsletter template and selling them on your site!Presently, most companies have there own website, that is not necessarily making them that much money, so they are trying to find other ways to increase there revenues online. Save Time By Creating Email Signature Templates If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate.
|
| home | site map |
| SUBJECTS: • Advertising • Book Marketing • Domain Names • Email Marketing • Ezine Marketing • Ezine Publishing • Internet Marketing
|