Dear Friend,

If you've ever had anyone say to you, "This is the best ____ I've ever tasted! Why don't you market it?" Well, I know how you feel. About six years ago, I started playing around trying to duplicate the enchilada sauce of my favorite tex-mex restaurant. After much experimentation I actually did come up with a sauce that I (and my friends) thought rivaled any place in town. The problem was, I was recently divorced and totally broke. I might add I knew nothing about the food industry, or even about running a business. And I had a regular job to boot (still do).

So I started researching. It was a slow and arduous task. I spent hundreds of hours on the Internet and bombarded every food industry person I could find with questions. I learned a lot, but not all those insider tips. If you ever considered starting your own food company (even if it's just a hobby) and just don't know where to start, well I know exactly how you feel.

But your problems are over! I've put together a book that takes you by the hand and guides you from startup to production to distribution. Even those insider tips are here. You'll learn how I did it with very little money, and I've included many of these tips so you can save a bundle getting started.

Need more convicing? Read what several customers have thought after buying this book:

Thank you so much for a fast-reading, to the point, answer my questions book focusing exactly on what I desire to do. I appreciate your references and look forward to your Internet suppliment. I found the Copacker/labeling infor you give so valuable. Exactly what I was looking for in e-z to understand language... THANK YOU! You've already set me on a great path. Bob, You Are The Man!!!!

Thank you again, worth every penny!
Respectfully,
R.M., California

I purchased your book "Start Your Own Food Company". It contains literally more information that I have been able to acquire from all other sources. I attempted my venture in 1998 only to scrap the idea because I could not find any information or anyone that would help me. After purchasing your book I am 100% confident that I can do this! Thank you for a candid book with loads of information.

Sincerely,
Randy W. Brown
East Texas Chile Traders

I read your book "How to start a food company". I found it to be inspirational, practical, and having very, very, useful information. At this point in time, I am trying to... It will be great if you can share your recommendations. Once again, thanks for an informative book.

I look forward to hearing from you,
Manoj

I purchased your book this week and have already read it cover to cover. I am amazed at all the information that you have provided to your readers. Thank you very much for all the hard work that you have put into this book. It has definitely made me think long and hard about what I want to do.

Shari T.
PA

Not long ago I purchased your ebook SYOFC. I'd like to say thank you for providing such a valuable resource for people like myself. It's very difficult to come by the information that you provide, and I have a feeling that your insights will be crucial to my future in the food industry.

Christopher Clark
NY

I downloaded your book today and really enjoyed reading it. I am in the research stages of marketing a candy product. Your book has been very helpful. I do have a couple of questions that I hope you can answer...

Janet Long

My wife and I just downloaded your book and was impressed by the details you've mention on marketing a food product. Your story alone gave us the inspiration to continue our dream in doing our own business and must thank you for getting this information to us. Again thanks for the information and looking forward to get some more of your entrepreneurial expertise.

Marco

Hi Bob,
My name is Brian Moon and I have started a hot sauce company. I purchased and have read your book.

Thank you!

Actual, unsolicited customer testimonials

In this book, you will learn:

• You really don't need an office, you can run your business from a spare bedroom
• How to get started legally (you don't want to break any laws in the food industry)
• How to choose how your business will operate (sole proprietorship, corporation, etc.) and an explanation of each so you can decide what's best for you
• How to register your URL or website name for next to nothing
• How to register your business with the county clerk
• How to clear legal hurdles such as local requirements, sales tax permits, federal tax ID, and a food manufacturer's license
• A short history of my first product (it's subtitled "This is not the way you want to do it")
• Help in finding someone to produce your product legally and inexpensively
• What outside professional help to employ, and how to save money doing it
• How to find someone to produce your labels (they must be professionals)
• Labeling rules
• How to acquire a UPC code
• Establish a wholesale price
• Tips on packaging that will skyrocket reorders
• What tools I find essential to running a small business besides my computer
• Shipping tips
• An invaluable section on different type of shows and conventions with an ROI (return on investment) guide for each type. This alone will save you a ton of money
• Breakdown of distributors (these are the people that get your products into stores) and a history of my first distributor, also subtitled "This is not how you want to do it"
• How to get insured. Don't proceed without insurance
• Insider tips on winning local or even national awards (I definitely know my stuff when it comes to this subject)
• Costs of national product competitions
• One product I would never produce
• An extensive section on the shows including how we sample different products
• How to deal with the health department at the shows
• Decorating your booth
• Discussions with two different copackers (the people that will produce your product) with dollar figures to help you estimate the cost of your initial run of product
• How to launch a website and get a merchant account
• The complicated procedure of how credit cards are processed over the Internet

And over 40 links to provide you with enough research and reading material to become an expert