|
“I Stole This From the Casinos”
It’s the same principle that Las Vegas casinos and insurance companies use to make billions and billions of dollars every year.
It’s called the Law of Large Numbers.
A large volume of FREE traffic is the single most important thing you must have to be successful on the Internet.
Notice that I said FREE traffic, not just traffic. If you don’t have free traffic, then you’ll have to buy Pay-Per-Click keywords or Google AdWords.
Both of these are fine if you just want to test a product, but relying on them for obtaining traffic to support your business can be extremely expensive. So expensive in fact, that
you might end up not even making a profit.
Almost every day I get a newsletter from a self-proclaimed guru who is promoting another traffic generation scheme. Usually its by writing e-zine articles or by some new and secret method guaranteed
to increase your mailing list by a thousand subscribers a day.
All this is nonsense of course, but I don’t rely on either of these methods anyway. Not because I’m closed minded, but because I’ve already tried them.
I know from experience that when you post your articles on e-zine directory sites,people just steal your articles and rewrite them for their own purposes.
Mailing lists are great, and you have to work on them, but realistically if you don’t have good daily traffic now, it takes a year or more to build up a list
with enough subscribers to generate minimal traffic volumes.
I hate to pop anyone’s bubble, but the only magic bullet is traffic.
“So where do you get all this FREE traffic?”
If you are looking for large amounts of water then where do you go? To the ocean, of course. And the biggest ocean of traffic on the Internet today is Google.
Googletm handles over 200 million searches a day!
It’s the Law of Large Numbers again. If you managed to capture 0.001% of Google’s searchs (that’s 200 million x .00001), your website would get over 2000 hits a day! And if you converted
just 5% of those hits into sales you would make 100 sales a day.
There are lots of people who are making 100 sales a day. Even if your widget only sells for $5, that’s $15,000 a month!
Does that motivate you to do something about increasing your traffic?
“Here’s How I Did It”
I said at the beginning that I would tell you the exact steps that I took to achieve my phenomenal rankings.
OK, here they are:
STEP 1: You absolutely positively must know where you stand with your Googletm rankings for the top 20 to 30 niche keywords associated with your product.
Increasing your rankings is all about making incremental improvements. So you must have a benchmark to know where you are starting from.
I suggest using a spreadsheet to record each keyword, its position, and the date of the ranking. You’ll need this to track your ranking improvements over time.
Use Overture or Wordtracker to find the best keywords for your site.
If your website is buried somewhere beyond the 50th position, then it might take 5 to 10 minutes per keyword to locate your ranking position. So to find and record the information for
30 keywords count on devoting 1 to 5 hours. If you have more than one website, then select the one with the biggest revenue potential and focus on that one.
It will take you that long unless you have Position Vision which will save you hours and hours of time slogging through Googletm search
engine results plus you can export all your search results to a spreadsheet for record keeping.
Position Vision is a simple, but important piece of software.
All you do is enter the URL of your website, enter all the keywords you’re interested in, press the search button, and in a matter of seconds, you’ll see your Googletm ranking for all your keywords.
How much is your time worth?
Which one of these do you think would have the biggest payoff for you – Spending 5 hours wading through search engine results or spending 5 hours on marketing your website?
There should be no question in your mind which one is the right answer.
That brings up another valuable secret I learned: Only spend your time on creative work that will improve your revenue. Hire someone else to do the mundane clerical work.
Position Vision is main reason I am able to achieve and maintain my amazing rankings. With over 10 websites, if I had to check my keywords manually, there is no way I could do it.
How much is your personal time worth? What else could you do with the saved time?
STEP 2: After you have a record of Googletm’s ranking of each one of your keywords, then you need to decide how you are going to
use them to optimize your website.
Basically you need to check all aspects of your site including title, links, alt tags, and content.
It would take too long to go into everything here, but if you are serious about optimizing your site, then sign up for my FREE search engine optimization course
below and I’ll tell you exactly what I did to get my top ten rankings using several of my money making product sites as examples.
My FREE search engine optimization course is 7 lessons long. You learn step-by-step specifics what is necessary for a high Google ranking. You’ll get a lesson a week so you have time to
follow the lesson plan and apply the information to your own website.
Enough commercials, let’s get back to Step 2: After you have tweaked your website’s content and tags, then sit back and wait about a week or two, or until Google spiders your site again. Hopefully
your ranking has improved. Don’t get discouraged, though. Sometimes it takes several passes of the spider to see results.
STEP 3:
I’m not trying to be cute here, but you must continually repeat steps 2 and 3. Search engine optimization is not a one-time thing. It’s hard work, but take from someone who knows, the rewards are worth it.
When you see your site sitting in the Top Ten of Google or Yahoo search results, and the traffic and money is rolling in, then you’ll know your time and efforts were well spent.
“I’m Lazy and I Hate Boring Work”
Search engine optimization is a continuous process, and Position Vision will prove itself even more indispensable every time you check your keyword Googletm rankings.
Position Vision will save you hours and hours of mundane, boring work
and it will free up your time for more important marketing work. Just as important, it will allow you to begin tracking your positioning on many, many niche keywords that you couldn’t otherwise have time for.
I focus most of my search engine optimization efforts on niche keywords because they offer several big advantages.
The main advantage is that there is less Competition for niche keywords, and therefore it is easier to obtain high Googletm rankings with less effort
. Of course the only disadvantage is that there are more of them and that means tracking them on a recurring basis can be extremely time consuming. Position Vision totally neutralizes that
disadvantage.
Position Vision is saving me thousands advertising dollars each and every month! One of my websites gets as many as 900 hits a day on niche keywords alone!
At the going rate of 10 cents per click (a very low rate), that's a savings of at least $90 each day or a savings of $2700 in pay per click charges monthly!
|